Freelancer profile translated to English.

Description

Head of traffic acquisition for 15 years, I have worked with both pure players (Menlook, Spareka) and at Google, where I spent 4 years supporting over 350 Google Ads accounts with performance and awareness acquisition strategies (Search, Shopping, YouTube, Display, Remarketing, App promotion).

As a trainer & speaker for Google France, I led events across France to popularize and democratize Google Ads solutions for SMEs, agencies, and large accounts.

🧠 Dual expertise: platform expert & e-commerce operational My experience with advertisers has allowed me to develop a 360° view of acquisition:

SEA / SMA

Affiliation, Retargeting & Emailing

SEO & product optimization

Marketplaces (Amazon)

Product / stock analysis & strategy

🔧 Specialist in Merchant Center & Shopping Campaigns

I will assist you in the complete management of your e-commerce feeds and campaigns:

✅ Creation & configuration of Merchant Center

✅ Product feed cleaning and optimization

✅ Resolution of technical errors (GTIN, image quality, inconsistent prices…)

✅ CMS synchronization (Shopify, PrestaShop, WooCommerce, etc.)

✅ Deployment of Shopping / Performance Max campaigns

✅ Local Inventory Ads for physical stores

✅ Transition to an external CSS to optimize your costs

✅ Performance analysis and monitoring

🎯 Objective: to help you structure your accounts, improve your profitability, and scale your campaigns.

🛠️ Tools: Google Ads, Merchant Center, Tag Manager, DataFeedWatch, Channable, GA4, Shopify, Looker Studio…

📅 Available for ad-hoc audits, monthly support, or targeted missions.

➡️ Want to discuss your goals? Let's connect!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Saint-Quentin (up to 30km)

Donutz Digital
SEA Account Manager
January 2021 - February 2025 (4 years and 1 month)
SEA Team Leader – Donutz Digital
As SEA Team Leader, I support Lead Gen & E-commerce clients in their Google Ads acquisition strategy, while ensuring the team's skill development.

My responsibilities:

🚀 Strategic onboarding of new clients (audit, account structuring, action roadmap)

📊 Performance monitoring & KPI analysis for continuous ROI improvement

📅 Organization of QBRs (Quarterly Business Reviews) to share results & next steps

🧑‍💼 Coaching and training of SEA consultants (methodology, best practices, daily support)

📁 Management of a portfolio of 4 to 12 clients with a minimum of €15K/month media budget
Spareka
Head of Acquisition
RETAIL (SMALL BUSINESS)
May 2016 - August 2020 (4 years and 3 months)
Montreuil, France
Head of Acquisition for Spareka. Arriving in 2016, the account was managed by an agency. We brought this service in-house. In 2016, we were investing €20,000 per month with a ROI of 5. By the end of 2020, we were investing over €100,000 with the same ROI.
Management of Adwords and Bing campaigns for performance.
Management of Facebook Ads & YouTube Display campaigns.
Google AdWords Traffic Acquisition Project Management Traffic Management
Google France
Account Manager & Product Trainer
DIGITAL AND IT
March 2013 - August 2016 (3 years and 5 months)
Paris, France
During this experience, we supported many companies in launching their paid search strategies. I was in charge of creating, launching, and managing Adwords accounts. I had the opportunity to launch over 300 accounts in 3 years. From artisans to e-shops, lead generation, branding/awareness on YouTube, and app promotion.
I was also a product trainer for the French teams. I trained the teams on Google Ads products and new features.
AdWords AdWords Training Business Development