Freelancer profile translated to English.
Back to original languageAbout Benoit
After several years working in a communication agency (Google Partner Premier), I made the decision to start my own business.
. I specialize in digital advertising on all market platforms (Google ads, bing, snapchat, facebook, instagram, programmatic...)
. My specialization also extends to data tracking of websites. I have notably set up the entire tracking system for TOYOTA Canada as well as numerous e-commerce businesses.
English
Fluent
French
Native or bilingual
Can work on-site
Strasbourg (up to 50km), Strasbourg (up to 100km)
Experience
- Radiance mediaWeb Analytics SpecialistPRESS AND MEDIAMay 2017 - October 2018 (1 year and 6 months)Montréal, Canada—Google Partner Premier certified agency—Responsible for the proper functioning of all tracking for the agency's various accounts.Integration of codes and configuration of various tracking systems (custom site as well as on all CMS on the market: wordpress, Shopify, magento...)-- Buttons-- Lead-- Cross-domain-- E-commerce-- Facebook E-commerce-- Adwords, Facebook, DBM, DCM... ConversionsAuditing websites in order to propose the best tracking and data analysis reporting strategies.- Supermetrics- Data Studio- Certified in Audience Analysis (Google Analytics)- Traffic Management (Google Tag Manager)- Data Visualization (Google Data Studio)______________________SEM:- Creation and launch of campaigns: SEM, Social, Video and Display.- Advertising copywriting.- Monitoring and optimization of campaigns.- Client portfolio managementPlatforms used:- AdWords- Facebook Ads- DoubleClick Bid Manager- DoubleClick Campaign Manager- Snapchat ads- Bing AdsMain clients: TOYOTA, Mont Tremblant, MEC, Saputo, Première Moisson ....
- AdvisoDigital Media Campaign ManagerPRESS AND MEDIAOctober 2016 - April 2017 (7 months)Montréal, Canada—Google Partner Premier certified agency—http://www.adviso.ca/Planning, managing and analyzing digital media campaigns for clients in various industries.Platforms used:- AdWords- Facebook Ads- Google Analytics
- Studiotel (by Suibi-immobilier)Digital Project ManagerOctober 2014 - Today (11 years and 7 months)Strasbourg, FranceLink to the site: www.studiotel.frFollowing a partnership proposal, I had the opportunity to lead a marketing project for the company Suibi-immobilier.During my various missions, I had the opportunity to explore all aspects of digital marketing:- Development of the site under the Wordpress CMS- Write the tree structure and content of the site, respecting the semantics of real estate- Implement tools to promote the user experience- Analyze and verify Google Analytics data (SEO & Traffic)- Implementation and monitoring of the Google Adwords campaign (SEA)- Create an optimal digital strategy to generate engagement
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Education
- Master of Science (MSc) in Marketing Premier semestre : j'ai étudié de manière approfondie la conception d'un "Personal Branding", le "consumers behaviour" pendant l'acte d'achat ainsi que le Marketing stratégique. Second semestre : j'ai eu l'occasion de développer mes compétences dans les branches qui m'intéressent le plus. Le "Digital marketing", la conception d'une stratégie "social media" ainsi que la conception de site sous le CMS Wordpress. (http://www.biindr.com)Dublin Business School2015