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Benoit GuiotBG

Benoit Guiot

Business Development & B2B Alliances

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benoit

📍 Available nationwide in person or remotely.

🎯 Business Development & Partnerships Consultant |
Strategy -> Execution -> Results

Hello! My name is Benoît, I help companies – from startups to established SMEs – in their business development, structuring of their offers, acquisition of major accounts and purchasing centers, establishment of sustainable and high-performing partnerships, construction of distribution networks (France/world), and commercial relaunch of the company following difficulties.

✅ Over 15 years of experience in commercial strategy, sales management, and change management
✅ One foot in operations (field, CRM, closing) ✅ The other in strategy (positioning, steering, business model),
✅ A third foot in the added value of AI for commerce

✅ An ability to build trust, unite teams, and transform ideas into concrete results, even in difficult contexts (crises, director illnesses, specific situations)

🛠️ My expertise:

Structuring or redesigning commercial strategy for robust development
Building and managing B2B partnerships (major accounts, distribution networks)
Developing B2C business volumes

Optimizing offers and sales cycles (tools, methods, prospecting, closing, loyalty)
Deploying AI-powered commercial efficiency tools, coaching sales teams

Audit, growth, turnaround, or commercial transition missions (sales, interim management)

💡 My approach: human, demanding, impact-oriented, and focused on robust development.

I adapt to your context, I analyze before acting, and I fully commit alongside my clients and their teams to achieve measurable results.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • ZenFox-Conseil
    Founder (transfer in progress)
    January 2023 - Today (3 years and 5 months)
    Consulting for companies and associations – identifying potential public aid accessible for each client
    • Creation of a database of 11,000 existing public aids for businesses, updated with AI assistance, cross-referencing data with 900 eligibility criteria for the client profile, targeting aids for the profile and objectives (deliverable)
    • Partnerships with professional federations, elected officials' associations (CAPEB departmental, AMR21, FNCV), referencing in purchasing centers (Dynabuy); sales through multiple distribution and prospecting channels
    • ZenFox-Conseil is technically robust, commercially launched, profitable, and growing
    • Achievement of the initial objective: immediate transfer to my loved ones – remaining involved in non-operational steering
  • VITOGAZ – Groupe RUBIS
    Key Account Manager, Partnerships, CSR
    August 2019 - December 2021 (2 years and 4 months)
    Sales of propane and butane, mandatory player in Energy Savings Certificates (CEE)
    • Opening of Key Accounts ENGIE, SPIE, VIRIA; purchasing centers GAEL, CMRP, Stratégie Hôtel; brokers JECHANGE and OMNEGY, professional federation SYNASAV with significant market share gains
    • Development of strategic partnerships AMRF (+30 departments), APOGÉES, BALF, Tables & Auberges de France (new offers), major account DALKIA (+20 sites); winning public tenders (Gendarmerie, SDIS, Collectivities)
    • Cross-functional management of 25 field sales representatives, steering and support for commercial operations, improvement of KPIs (prospecting and closing) for 21 of them on partnership targets compared to their N-1 average
    • Interim management: of After-Sales Service (6 months, 11 FTEs, 3000 contracts/year), optimization of retention through customer scenario ranking; of LPG-fuel activity (6 months, 320 stations) including Key Accounts (BP, Auchan, Intermarché)
    • Creation of tools for the team: simulator for the impact of price changes by vertical market, automation of price monitoring in the LPG-fuel market (48H/year saved), control of rebates, CHORUS guides for administrative departments
    • Steering of CSR policy, obtaining Gold CSR rating (Ecovadis) in the first year of application
    • Success: Growth in Key Account and partnership activities led to overall company performance in 2020 equivalent to 2019, despite 3 months of lockdown halting B2B and B2C sales
  • TRESCAL
    Key Account Manager
    September 2017 - April 2019 (1 year and 7 months)
    World leader in metrology - quality certification of measuring tools – (4th LBO)
    • Commercial and operational management of 10 industrial contracts (85 factories, aerospace/defense/automotive sectors)
    • Response to public tenders (Ministry of Defense) and prospecting for expansion of factory areas covered by framework agreements
    • In a Quality-Cost-Delivery crisis context following the FUSACQ acquisition targeting the market's #2 player, contract retention and renewal depended as much on operational recovery as on commercial actions
    • Steering committees (factory and national): defense of contracts, margins, KPIs, and non-conformities, according to applicable industrial standards for each case, notably ISO 17025, IATF, AMS 2750, specific client standards; penalty management; handling of 600 complaints under ISO 9001 (ICHIKAWA, 8D analyses)
    • Co-construction and steering of a quality action plan, targeting the most impactful non-conformities on KPIs and standards, definition of priority curative and corrective actions, negotiation of their feasibility internally with Technical and Production Agency Directors to maximize customer retention chances
    • Representation of TRESCAL before a delegation from Chinese Technological Institutes, and during meetings at GIFAS
    • Technological analyses on new services related to IoT (Internet of Things) and their operational added value, creation of a refined cost estimation tool for Key Account Managers
    • Creation and testing of an inter-agency commercial support service (2 FTEs + dedicated CRM) for numerous small clients
    • Success: Renewal of contracts (DASSAULT, DAHER, VALEO…), increase in factory scope, improved margin

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Education

  • FACEM
    2017
  • Master 2 Economic Intelligence Strategy
    École de Guerre Économique /ESLSCA
    2007
    Master 2 Stratégie d'intelligence économique

Skill set (10)

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