Freelancer profile translated to English.

Description

With 20 years of experience in Data and CRM environments, I've learned that project success depends not only on technology but on the coherence of the whole. My role is to provide an external, structured perspective to help teams navigate transformation stages with confidence.

What I aim to bring daily:

Technical Clarity: I design foundations (GCP, CDP, CRM) with a simple principle: the system must be robust without being complex. I seek elegance through simplicity.

Team Connection: I enjoy acting as a translator. My goal is to facilitate dialogue between marketing expectations and technical imperatives so that everyone works in the same direction.

A Pragmatic Approach: I favor concrete solutions that solve immediate problems. My experience allows me to anticipate obstacles and suggest more direct paths to the set objectives.

My background in a few words:

I've had the opportunity to work on Data challenges for various organizations, from large corporations (BUT, BIC, Pernod Ricard, Carrefour) to more agile entities. These experiences have taught me the importance of listening and adapting.

Today, I want to leverage this experience for projects that primarily aim to:

Stabilize and evolve existing architectures.

Coordinate complex deployments with pedagogical guidance.

Simplify processes to give back time to business units.

My objective is to be a reliable support in building tools that last and truly serve their users.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Combs-la-Ville (up to 20km)

BUT
IT Management & Business Support: Customer Data Strategy
RETAIL (LARGE RETAILERS)
March 2022 - Today (4 years and 3 months)
Émerainville, France
Simplification and reliability of the Customer Data environment, with the goal of transforming siloed data into a coherent and actionable 360° customer view.

Data Unification (CDP)
Management of the Customer Data Platform implementation. Deployment of concrete use cases (personalization, loyalty) to transform unified data into growth levers.

Structuring the Technical Foundation and Customer Knowledge (GCP)
Validation of a Data Lake architecture on Google Cloud Platform designed to be sound, scalable, and immediately usable. This robust foundation enabled the integration of advanced Data Science models (RFM segmentation, Churn and LTV scores), thus transforming technical data into strategic indicators for business steering.

Facilitation and Team Dynamics
Coordination of a team of 10 experts (internal and external). The role involved removing friction points and ensuring a common understanding of the challenges, guaranteeing constant alignment between business needs and technical imperatives.

Marketing Automation & Responsiveness
Support for the selection and implementation of a new activation solution (Email, SMS, Mail). Increased responsiveness in campaigns through direct connection with the CDP and simplification of daily business usage.
Team Management Digital Marketing IT Architecture CDP Customer Knowledge
BUT
Client SI Project Manager
RETAIL (LARGE RETAILERS)
October 2019 - February 2022 (2 years and 5 months)
Émerainville, France
Management of a digital transformation project aimed at equipping sales teams with a mobile application, enhancing both customer experience and in-store product offering.

Project Management & IT Governance
Planning and supervision of the project lifecycle, ensuring adherence to deadlines and budget
Stakeholder coordination and performance KPI monitoring

UX/UI Design & Development
Validation of the application's ergonomics and functionalities to ensure optimal adoption
Management of development in liaison with technical and business teams

Testing, Deployment & Adoption
Supervision of testing and acceptance phases to ensure application quality and performance
Successful deployment in 50 pilot stores, with dedicated support

Change Management & Training
Development and implementation of an adoption strategy, including user training and post-deployment support
Project Management Digital Transformation User Experience (UX) Change Management
Carrefour
Method & Organization Consultant
RETAIL (LARGE RETAILERS)
October 2018 - July 2019 (10 months)
Massy, France
Assisted Carrefour in implementing a new Location-Function repository, a central element of the group's digital ecosystem, focusing on data governance and process optimization.

Data Quality & Governance
Definition, implementation, and monitoring of quality KPIs to ensure repository reliability

Agile Management & Functional Steering
Proxy Product Owner for lot 2 of the functional core restructuring
Prioritization of features, writing user stories, and backlog management, in liaison with teams and business units

Testing & Go-Live
Coordination of end-to-end acceptance testing and supervision of tests
Anomalies management and deployment support to ensure a smooth transition to production
Project Management Agile Methodology Change Management Reporting