Benoit Florent

As Head of SEO at Digital-I, I was both the client contact for SEO and follow-up, and the head of a team (designer, writer, developer, community manager) that I managed.

With clients, my missions were as follows:

- Conduct client audits for SEO strategy creation

- Coordination with technical teams

- Writing service pages

- Local SEO content writing

- Website delivery

- Client follow-up on their SEO strategy and reporting

With the team:

- Project planning

- Creation of web/SEO processes

- Assistance in creating the commercial offer

My main role was to be the SEO and SEA consultant for a furniture franchise with over 25 stores in France.

Preferred point of contact for store managers:

- I designed the Local SEO strategy for all stores, as well as page optimization and content creation in line with the strategy.

- I designed, for a large number of stores, their Google Ads campaigns for their promotional (therefore occasional) and long-term visibility campaigns.

With the brand, I was in charge of managing the website, creating category and product pages.

During my mission, I was able to increase the visibility of product pages by more than 36%, and multiply the number of leads from SEO searches by 1.7.

I designed the SEO strategy for over 400 VSEs and SMEs by creating their websites. From kitchen designers to landscapers, including home builders, I helped entrepreneurs make their websites as visible as possible and, above all, bring them qualified leads.

My main roles in this experience:

- Audit and creation of the SEO strategy specifications

- Coordination with technical teams for website design

- Website delivery

- Training the client in SEO writing

- Creation of Local SEO content for my clients

- Group training for clients and collaborators