Freelancer profile translated to English.
Back to original languageAbout Benoit
Digital and editorial communication consultant, as well as a marketer, I am also the co-founder of the microbrewery L’Instant (7 employees, €500K annual revenue, 150,000L/year).
With over 8 years of experience, including founding my own company and holding positions in a web agency (Spintank), I offer my clients my expertise in strategic and operational marketing, branding, and editorial and digital communication.
Whether for editorial and digital communication consulting, website redesign, content writing, or defining editorial guidelines, I have worked with diverse clients such as Microsoft, ManpowerGroup, Carrefour, Fair Drinks, and the Ministry of Health.
Through these previous experiences, I can bring you my expertise particularly applied to the digital, industrial, agri-food, and beverage sectors.
Let's meet to discuss your needs!
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Dutch
Conversational
Hungarian
Basic
German
Basic
Serbian
Basic
Remote only
Primarily works remotely
Experience
- Mosaic ConsultingConsultantCONSULTING AND AUDITSAugust 2024 - Today (1 year and 10 months)Berlin, GermanyFreelance consultant for clients such as Carmignac, Ypsylone, Warpzone AI, or Find My CM.
- Editorial communication (design and implementation of editorial strategies, design and writing of various web content, etc.)
- Digital communication (social media management, project management, personal branding, etc.)
- Strategic and operational marketing
- Branding
- L'Instant / BreweryCommunication, Marketing & Production ManagerJune 2018 - March 2024 (5 years and 9 months)Pontault-Combault, FranceIn charge of all the communication and marketing for L'Instant, in cooperation with the sales and finance teams. Also Head Brewer, managing a 3-person production team.• communication: community management (Facebook, Instagram, LinkedIn), website launch and management (SEO and SEA), content writing, creation of print and digital media• marketing: strategic and operational marketing, events planning, crowdfunding planning and management• branding: product launch and development, branding and rebranding• sales: in coordination with the sales team, developing and maintaining a customer network, from 0 to more than 400 customers in 5-year• production: R&D, designing recipes, suppliers and stock management, production, packaging, quality control, managing a 3-person team• supervision of the installation of a brewing unit: selection, purchase, site monitoring, coordination between suppliers and craftsmen, etc.
- Spintank / Digital Communication Agency and Think TankEditorial Consultant – Digital Communication ConsultantFebruary 2016 - June 2018 (2 years and 4 months)Paris, France• designing and implementing digital and editorial communication strategies• designing and crafting various web and print media (articles, blog posts, press releases, interviews, newsletters, white papers, editorial charters, etc.)• SEO writing and auditing• auditing of client's digital and editorial strategies• community management: Facebook, X, LinkedIn, Instagram• websites editing and updating• technology, prospective and editorial watch
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Education
- DU Opérateur de Brasserie, Science du sol et agronomie, généralLa Rochelle Université2018DU Opérateur de Brasserie, Science du sol et agronomie, général
- Master 2 (M2) - Computerized Media and Communication Strategies, Study of Communication and MediaCELSA - Ecole des hautes études en sciences de l'information et de la communication2016Master 2 (M2) -Médias Informatisés et Stratégies de Communication, Étude de la communication et des médias