Freelancer profile translated to English.
Back to original languageAbout Benoît
Adept at challenges and seeking optimizations to rank a website, I have been passionate about SEO for almost 3 years. Very diligent about the news of our favorite search engine, I test optimizations on websites to better understand how Google behaves when displaying its results. I manage about twenty sites with very varied activities (industry, services, e-commerce, showcase sites, travel, real estate, ...)
Currently working in an agency, I am also available for the following services:
- Technical Audit (Search for blocking factors, crawlability, indexing, on-site optimization)
- Keyword Strategy (Search for main and secondary keywords, long-tail, geo-local)
- Website Creation (on Wordpress only)
- Redesign Support (Domain name change, hosting, graphic changes, UX, technology changes, ...)
- Link Building Strategy Support
- Simple tracking setup (GTM)
Looking forward to discussing with you what I am sure will be an exciting project!
English
Conversational
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- 1ère PositionSEO Project ManagerDIGITAL AND ITOctober 2017 - Today (8 years and 7 months)Lyon, FranceManagement of the natural referencing strategy (around 30 clients)- Technical site audit (Search for blocking factors: Crawlability, security, loading speed, duplicate content, markup, etc.).- Keyword research (Competitor analysis, positions, query evaluation)- Content optimization editorial strategy- Local SEO (long-tail, Google My Business)- Internal linking of content and backlink search- Monitoring, data analysis, and performance (reporting, KPIs)- Implementation of tagging plan + GTM
- ALCI 4 EventsDigital Strategy ConsultantSPORTSNovember 2016 - January 2017 (2 months)Paris, FranceOptimization of the digital strategy for the company's upcoming events:- Deepen social media activity (Create a LinkedIn page to attract professionals, improve budget management on Facebook ads).- Recommend content publications.- Improve SEO (at the source code level, content production, and linking policy).- Develop email marketing campaigns for different targets (new participants, past participants, companies) using Mailchimp.- Propose a website redesign (modify the sitemap, improve CTAs, accessibility).
- France TélévisionsDigital AnalystPRESS AND MEDIAJanuary 2015 - July 2015 (6 months)Paris, FranceImplementation and monitoring of marketing actions to increase the digital activity of France Télévisions brands:- Conduct technological watch and analyze new digital behaviors (In particular, analysis of video formats broadcast on Facebook).- Collect and examine audience and traffic data on digital services.- Collect data from digital platforms during sporting events (6 Nations, Roland Garros, Tour de France).- Collect and examine audience and traffic data on digital services.- Create dashboards and reports to track the group's digital activities (development of an audience KPI).- Develop recommendations on online best practices.- Conduct an image review of FranceTV websites (Francetvpluzz, Francetvsport, Francetvinfo, Zouzous)- Participate in performance reviews of TV programs (for producers and editorial teams).
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Education
- MBA Technology ManagementAssumption University2015Obtention d'une double compétence en management et apprentissage de la culture Asiatique. - Business research (Étude de la fidélité à travers la customisation en ligne) - Gestion de projets financiers (acceptation ou rejet de projets financiers, analyse de la situation financière d'une entreprise,...) - Apprentissage des différentes étapes de la constitution d'une chaîne logistique - Management des nouveaux outils technologiques - Information technologique en entreprise
- Master in Marketing of Innovative TechnologiesIAE de Toulouse2015Spécialisation dans l'utilisation des nouvelles technologies pour promouvoir des biens et des services. Utilisation des leviers digitaux afin de développer les produits ou services sur internet. - Marketing digital - Spécificité du marketing de l'innovation - Référencement naturel - Référencement payant - Veille marketing - Marketing de l'innovation technologique - Stratégie e-marketing - Réseaux sociaux
Certifications
- Google Analytics CertificationGoogle Analytics Academy2019