Freelancer profile translated to English.
Back to original languageAbout Benoite
What if we reawakened your brand?
What if we made your business take off?
20 years of experience in marketing strategy, including group marketing, development, and innovation director positions (Danone, Unilever, Savencia, Florette, Picadeli, DEEZER).
Trainer and lecturer in Marketing (MBA ISEMA, Bachelor EGC Normandie, Master in International Business Development).
Graduated from Sciences Po Paris (1998) and the Master in Marketing Studies and Strategy from Sciences Po (2000) – Trained at EM Lyon: Management and Excellence.
I will support you in developing your business plan, your marketing plans, in developing your brand and your team, with agile solutions and proven methods.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Caen (up to 50km), Rennes (up to 50km), Lyon (up to 50km)
Experience
- DeezerVP Brand Marketing - Head Of Marketing FranceTECHAugust 2023 - May 2024 (9 months)Paris, FranceDEEZER (Tech / Music sector)Unicorn 600 people for €450M in revenueMISSION VP BRAND MARKETING + HEAD OF FRANCE | 2023-24 (9 MONTHS)Management of Marketing France, Brazil, and Market Research teamsBrand relaunch in its priority markets France - Brazil.Management of an international Marketing and Market Research team (15 people)Advertising development with BETC agency and internal studioIn charge of the media plan (TV, cTV, Catchup, OOH, DOOH, digital...) and events (festivals, Paris)Budget management and KPI monitoring
- ISEMA : Ecole supérieure de commerce des entrepreneurs de la naturalitéMBA Program ManagerJanuary 2020 - Today (6 years and 5 months)50000 Saint-Lô, FranceProgram manager for FIM CCI. Recruitment, coaching, support for apprentices in their Bac+3 to +5 training, and throughout their apprenticeship in companies. Relations with companies. Teaching and marketing cases.
- Madame Manager de TransitionPresident and FounderCONSULTING AND AUDITSDecember 2016 - Today (9 years and 6 months)Normandy, FranceI support SMEs, large companies, and startups in responsible innovation, the competitiveness of their offerings, and in the strategic and operational development or relaunch of their brand.Interim Management. Mission. Team Strengthening. Replacement.Clients: Deezer, Picadeli-Greenfood, L’Oréal...- Executive Coaching- Part-time Marketing Director- Team Management and Coaching- Strategic Clarification, Qualitative/Quantitative Studies- Brand Management Tools, Positioning Statements- Talent Scout, Employee Recruitment- Agency Pitch and Creative Briefing ...
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Education
- Master's degree, Marketing Studies and StrategySciences Po2000Master's degree, Etudes et Stratégie Marketing
- Management and ExcellenceEM Lyon2010Management et Excellence