Benoit D.

Cœur Cristal is a unique place, located in Magalas in the Hérault region, entirely designed to offer a regenerating, comfortable, and inspiring experience. Midway between the codes of high-end hospitality and the world of wellness, this project was entrusted to me by its founder, Julie Pascal, for whom I created the complete visual identity and the website. My goal was to convey the elegant and soothing atmosphere of the place through coherent and immersive visual communication.

Winncareis a major player in the creation of innovative therapeutic solutions aimed at improving the comfort and quality of life for people with reduced mobility and their caregivers, by offering products that combine performance, comfort, and safety.

As part of my collaboration since 2015, my main mission has been to modernize the company's visual identity to reflect its values of innovation, well-being, and support, while repositioning the brand in a constantly evolving market.

I have also designed various communication tools to promote the group and its products, including marketing campaigns, the layout of catalogs and brochures, as well as the design of packaging, stands, and displays for events. In parallel, I have developed landing pages, websites, and mobile applications to enhance digital impact and improve customer experience.

This multi-channel approach has helped position Winncare as a modern brand focused on user needs.

For over 20 years, the TCG Conseil team has been dedicated to analyzing the evolution of the automotive distribution sector in France and Europe, studying the sales activities of new and used vehicles, as well as the provision of after-sales services and spare parts.

TCG entrusted me with the redesign of its visual identity and the creation of its website, with the aim of modernizing its image while reflecting its recognized expertise. Through this collaboration, we developed effective communication tools to better engage customers and enhance their services in the market.