Freelancer profile translated to English.
Back to original languageAbout Benoit
Influence strategy and brand content project development consultant, I support brands, media, and agencies in designing and managing high-performing initiatives.
My background includes 25 years in media, notably at TF1 and M6, where I created and developed the talent division. An activity built from scratch and quickly became profitable.
Today, I work independently on concrete issues:
Influencer offer structuring
Brand content initiative creation
Talent and personality activation
Content production and special operations
Development of projects combining media, influence, and business
I am also the founder of Brand Zone, a media dedicated to influence and the creator economy, as well as the producer of Z Project, an entrepreneurial event bringing together creators, experts, and brands.
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Brand ZoneFounderJanuary 2025 - Today (1 year and 5 months)Brand Zone. Media exploring the influence strategies of brands and creators. Podcast hosting (creators, experts, and advertisers), editorial strategy management, content production, and audience development.
- GROUPE M6Director of Events DevelopmentApril 2023 - December 2024 (1 year and 8 months)Paris, FranceCreation of tailor-made initiatives for advertisers, leveraging M6's strategic assets (talents, licenses, content, live formats).– Design of event and brand content offerings based on the M6 universe.– Activation of the group's talents and licenses in various formats.– Organization of the 1st edition of Z Project: an entrepreneurial event gathering 2000 participants in Paris (Porte de Versailles).
- HaleiwaFounderDecember 2024 - Today (1 year and 6 months)• Media personality and content creator agent.• Producer of Z Project, an entrepreneurial and investment festival.• Founder of Brand Zone and Very Important Parents media.Creation of tailor-made initiatives for advertisers, leveraging M6's strategic assets (talents, licenses, content, live formats). – Design of event and brand content offerings based on the M6 universe. – Activation of the group's talents and licenses in various formats. – Organization of the 1st edition of Z Project: an entrepreneurial event gathering 2000 participants in Paris (Porte de Versailles).
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Education
- Master 2 Public Relations – Public RelationsECS (European Communication School)2009Master 2 RELATIONS PRESSE – RELATIONS PUBLICS
- Master 1 (M1)EFAP - School of New Communication Professions2002Master 1 (M1)