Freelancer profile translated to English.

Description

Hello, I have a Master's degree in Digital Marketing and E-commerce. I now have 12 years of experience as an Acquisition / Traffic Manager / Growth Hacker, as well as in project management in insurance, tax optimization, and e-commerce.

Over the course of my experiences, I have been able to expand my acquisition skills across all channels. I fulfill the role of an SEO consultant (with the creation/realization of several semantic cocoons) as well as a traffic acquisition expert.

I also assist those who need digital transformation, whether to pivot from a B2B to a B2C model or to have an online site/store.

Regarding deliverables:

Campaign budgeting & reporting,
Identification of new acquisition levers
SEO: Technical audit, semantic audit, keyword research & monitoring, semantic cocoon creation, positioning monitoring, content strategy. SEO training if needed.
SEA/SMA: Audit of existing campaigns, creation, monitoring of Facebook, Instagram, LinkedIn Ads acquisition campaigns... (certified Google Ads / Display / Shopping & Analytics).
SEM: Emailing campaigns, affiliate marketing, marketing automation, A/B testing

I am comfortable with all major CMS such as WordPress, Drupal, Prestashop, Shopify, or even custom-built sites.

All these experiences have allowed me to create a multitude of high-performing acquisition campaigns in various sectors, facing diverse client problems (AARRR framework, blue ocean, JTBD...).

I have also gained significant project management experience, giving me a product-oriented vision:

Website creation and/or redesign
UX design optimization
CRM tool creation,
CRM implementation
Automation
AI agents
CDP platforms

Do not hesitate to contact me to schedule a call to discuss your objectives and expectations.👋

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Bordeaux (up to 30km)

Freelance
Digital Consultant
CONSULTING AND AUDITS
January 2019 - Today (7 years and 4 months)
Paris, France
Support for various startups on digital and online challenges:
- Development & operational implementation of digital strategies
- Management and implementation of the AARRR framework
- Management of SEO, SEA, and SMA levers, budgets, and campaigns
- Management of media and development agencies,
- Web project management: Website creation, Redesign, CRM.
SEA SEO SEM Growth hacking Emailing SMA Facebook Marketing Instagram Marketing LinkedIn Marketing Marketing automation traffic management E-commerce
Otherwise
Traffic Manager - Growth Hacker
BANKING AND INSURANCE
September 2017 - October 2018 (1 year and 1 month)
Paris, France
Otherwise is the leading collaborative insurance in France. Simply put, at the end of the year, Otherwise reimburses up to 50% of your insurance premium.

Responsible for web strategy and acquisition development:
SEO: Audit – On-Page – On-Site – Off-Site optimizations
SEM: Creation, optimization, and management of B2B and B2C campaigns – marketing trigger implementation
SEA: Creation, management, monitoring, and optimization of campaigns (FB, Instagram, Adwords, Bing..)

Management and optimization of the AARRR matrix in a data-driven manner.
Auchan:Direct
SEO / SEA Manager
RETAIL (LARGE RETAILERS)
November 2016 - September 2017 (10 months)
Paris, France
• ON-PAGE SEO STRATEGY - ON-SITE

- Site audit - Competitor analysis - Opportunity identification
- Keyword volume and growth research - Action implementation.
- On-page optimization
- User behavior analysis: Google Analytics & Omniture.
- Crosslinking

• CRAWL & LOGS analysis with Botify for optimization

• OFFSITE SEO STRATEGY
- Backlink audit
- Netlinking

• Keyword positioning monitoring and analysis (SearchMetric & Yooda)

• MOBILE APP: ASSEO on AppStore and PlayStore

• SEA:
- Audit - Opportunity identification & Action implementation (Search, GS, Display, RLSA)
SEO Audit SEO Netlinking SEA Google Analytics Google AdWords Google Shopping ASSEO User Experience Design SEO OnPage SEO OnSite SEO OffLine

Check out Benoit's experience

Guillaume

ANGIEL MEDIA

Reviewed on 7/17/2021

Thank you Benoit for this first consulting mission. Beyond your skills, I really appreciated your mindset and interpersonal skills. I hope we will have the opportunity to do more things together.

Account deleted

Reviewed on 12/17/2020

Benoit is very skilled and knowledgeable in SEM/SEO. He communicated very well, understood our needs and provided qualitative reporting and auditing. I highly recommend to anyone who desires to improve its digital ecosystem to work with him.

Show all 11 reviews