Freelancer profile translated to English.
Back to original languageAbout Benoît
After a bachelor's degree at Panthéon Assas University, then a master's degree at EM Lyon, I worked on the development of the start-up Jumia Market at the German company Rocket Internet. I optimized SEO for over 30 e-commerce sites in Africa.
To gain versatility, I then moved to the consulting firm 55, where I spent several years broadening my market understanding as a consultant and trainer on numerous data and marketing-related topics. Among them:
> Data collection: Tag management system, tagging plans, analytics architecture
> Data analysis: Web analysis with Google Analytics, AT Internet, Adobe Analytics
> Reporting and data viz: Data Studio, Tableau
=> Activation of this data for web/app product development
=> Activation of this data for the acquisition and valuation of advertising inventories
I am now developing On train, a new training institute dedicated to technological marketing tools and professions. We help brands become independent and effective with new marketing tools and techniques. Feel free to visit on-train.com for more details.
I would be delighted to work with you on your projects!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- On trainCo-founderEDUCATION AND E-LEARNINGNovember 2018 - Today (7 years and 7 months)Paris, FranceOn train is a new training institute. We build tailor-made training to make brands independent and effective on new tech and marketing tools => on-train.comWe cover these topics:- Media & Acquisition: SEO, SEA, display, programmatic, attribution, app acquisition...- Data & Analytics: web analytics, data viz, data exploration, data architecture, privacy...- Customer Experience: conversion rate optimization, UX analysis, testing, messaging...Our training sessions are led by active experts from the most demanding digital companies: Google, Twitter, Facebook, Blablacar, etc.We currently work with marketing teams from large groups (including 20 minutes, Cristaline, Thalès, CIC..) and startups (Retrofutur, Joone, Mobile club..).
- 55 SASSenior digital analytics consultantCONSULTING AND AUDITSNovember 2015 - December 2018 (3 years and 2 months)Paris, FranceOverview of main missions and clients:Les Echos - Websites and apps> Implementation of tracking with Google Analytics 360, for all group websites and apps via GTM> Audience analysis, CRO through testing and UX analysis> Reporting and data viz on Tableau and Data Studio> Analysis of advertising inventory valuation via Double Click for Publishers> Content recommendations via SQL and Big QueryFrance Télévisions - france.tv website and app> Analytics support for the reunification of the group's replay sites into the global france.tv site> Pre- and post-analysis> Multi-source reporting (OS stores, Youtube, Facebook, Google Ads, AT Internet)> Marketing tool recommendationsSNCF - Traveler information app> Integration of an analytics approach within the application development teams, with GA 360> Implementation of performance reporting on Data Studio
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Education
- Bachelor's DegreeParis 2 Panthéon Assas2012
- Master's Degree in Digital & EntrepreneurshipEM Lyon2015
Certifications
- Google AnalyticsGoogle