Benoit Dallet

VTT Evolution wanted to develop a stronger and more coherent brand image to stand out in the enduro MTB world and strengthen the sense of belonging around the brand.

The project involved creating a complete visual universe beyond a simple logo, with a real focus on branding, art direction, and brand identity.

My responsibilities on this project:

• creation and development of the visual identity

• overall art direction for the project

• creation of custom graphic elements and patterns

• design of a complete textile collection

• accessory design

• brand adaptations for social media and various platforms

• preparation of production files and monitoring of visual outputs

The objective was to build a premium, coherent, and recognizable universe across all platforms to enhance the brand's image and visual impact.

Les Délices de Maclo wanted to develop a coherent and recognizable visual identity to strengthen its brand image and create a more professional universe around its business.

The project involved designing a complete art direction to unify all of the brand's communication materials, while creating a warm, modern, and memorable image.

My responsibilities on this project:

• creation of the logo and visual identity

• development of the brand's graphic universe and color palette

• creation of custom illustrations and graphic elements

• packaging design

• business card design

• menu and print material design

• adaptation of the identity across various communication platforms

The objective was to build a coherent and professional brand image to enhance Les Délices de Maclo's visibility and offer a harmonious visual experience across all materials.

Run & Beer wanted to develop a more coherent, dynamic, and professional visual identity to strengthen its image and modernize its communication around its events and community.

The project evolved over the years, starting with the creation of the logo and initial visual content, then moving towards a more comprehensive art direction to unify the association's various communication materials.

My responsibilities on this project:

• creation of the logo and initial visual identity elements

• creation of social media content

• development of a new, more modern and high-quality art direction

• creation of flyers and promotional posters for events

• design of print and digital communication materials

• harmonization of the graphic universe across all platforms

• creation of dynamic visuals adapted to the sports and events context

The objective was to build a stronger and more recognizable brand image to improve Run & Beer's visibility, enhance its communication, and offer a coherent visual universe to its community.