Benoit Chauvin

I assist you in understanding and using your customer data to improve the services you offer them.

X-ENSAE, I practiced data in the direct marketing sector within the La Redoute group, then at PPR from the early days of the internet, and independently for over 15 years, for B2C and B2B clients.

Experienced, I carry out statistical studies, and above all advise you on best practices and pitfalls to avoid.

Technically, I use big data methods but also "traditional" statistical tools: typologies, segmentations, scores, life cycle analyses, etc., on various tools, including SAS, R, Python, Qlikview.

I offer you my services, ranging from dataviz to consulting, including various types of studies:

- customer portfolio segmentation and proposed actions per segment

- propensity scores for goods and services

- attrition scores to better identify at-risk profiles or reduce churn

- analysis of your mailings, newsletters, outbound calls, to optimize their execution

- analysis and improvement of your loyalty program

- geomarketing

- recommendation systems

More generally, as the fields of application are increasingly broad, I am open to any proposal and will then tell you what I can offer to meet your challenges.