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Benoît BretonBB

Benoît Breton

Art Director, Graphic Designer, AI Creative

€450/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benoît

25 years of experience in art direction and graphic design, in communication and advertising agencies, online and offline. I also co-managed an agency for 8 years, overseeing projects, schedules, budgets, and supervising teams and contractors.

I have a complete mastery of the graphic chain (multi-support print), digital challenges (responsive websites, web content, social ad campaigns), and video production (shooting, editing, motion design). For the past two years, I have also been integrating generative AI tools to accelerate exploration phases, enhance visual impact, and streamline creative workflows.

This versatility allows me to have a global vision of projects and ensure their coherence, from the idea to the final deliverable. The human-sized structures in which I have worked have taught me to find effective solutions despite time or budget constraints, without ever sacrificing quality.

Interpersonal relationships remain central to my way of working: it facilitates exchanges, clarifies needs, and allows for smooth progress with creative, commercial, or technical teams.

Available to discuss, I would be delighted to collaborate with you.

See you soon.
  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Benoit Breton
    Art Director / Senior Graphic Designer Freelance
    January 2025 - Today (1 year and 5 months)
    Paris, France
    • Supporting brands and agencies on branding, visual identity, print & digital
    • Developing projects integrating creative AI and new visual approaches
    Print Graphic Design Web Design Generative AI
  • Penser Mieux l'Énergie (Groupe ALTEA)
    Art Director / Senior Graphic Designer
    January 2021 - January 2025 (4 years)
    • Managing the image and visual identity of the group's various brands
    • Creating print materials (brochures, fact sheets, catalogs) and digital materials (videos, motion design, social media)
    • Web development (UI/UX, SEO in collaboration with developers and the content manager)
    • Creating concept stores in collaboration with architects
    • Supervising a creative team & coordinating with external contractors
  • Benoit Breton
    Art Director / Senior Graphic Designer Freelance
    January 2020 - March 2021 (1 year and 2 months)
    Paris, France
    • Art direction for agencies & advertisers on various projects
    • Design of print materials (flyers, exhibition stands, catalogs, ...)
    • Digital development: websites and social media campaigns
    Social Media Packaging Graphic Design Advertising Web Design

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Education

  • BEP
    Maximilien Vox
    1997
    Ecole du livre et des arts graphiques
  • BAC Pro (mention)
    Maximilien Vox
    1999
    Ecole du livre et des arts graphiques

Skill set

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