Freelancer profile translated to English.
Back to original languageAbout Benoit
Are you looking for answers to your lead generation and brand awareness challenges? I can support you through various types of missions, based on my 25 years of experience in project management and marketing management for local and international B2B companies. Some examples:
- Providing an external perspective on the analysis of your strengths, weaknesses, opportunities, and threats
- Advising on performance tools and supporting you in their implementation
- Implementing campaigns (email, social media, others)
- Writing press articles aimed at increasing your brand awareness and reinforcing your company's image
- Managing your events (research, logistical organization, lead management, and communication)
- Advising on budget management
All with precise and regular monitoring of performance indicators.
Do not hesitate to contact me for an initial discussion.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Nice (up to 50km)
Experience
- PTV Group FranceMarketing Director - Direct Management #5April 2019 - November 2023 (4 years and 7 months)Paris, France• Lead generation and programs• MQL Growth: 55% of subsidiary revenue• Selection and deployment of sales performance tools• Management of 6 to 8 annual events: trade shows, round tables• Content strategy & boosting media presence (AVE X3)
- Quadient Shipping (ex-Neopost)Marketing Manager - Direct Management #1May 2016 - March 2019 (2 years and 10 months)Bagneux, France• Lead Generation & Communication on new logistics solutions for eCommerce• +20% in Key Account deals (Kiabi, Leroy Merlin, GL...)• Support for the division's rebranding
- Quadient MailingLead Generation ManagerJuly 2012 - May 2016 (3 years and 10 months)Clichy, France• Management of lead generation for 12 subsidiaries (Europe)• Identification & management of Lead Gen suppliers and levers• Continuous monitoring & optimization of KPIs• 50,000 leads/year; +35% conversion rate
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Education
- 2 certified management training coursesInstitut François Bosquet,20112 formations certifiées en Management
- IBM Sales School,2003