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Benoit BellucciBB

Benoit Bellucci

Consultant Business Development & Go-to-Market

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benoit

I am a commercial and strategic consultant specializing in complex B2B SaaS environments, with strong expertise in MarTech, Data & Retail Media — and a growing interest in GreenTech and energy transition solutions.
What I concretely bring to your projects:

Go-to-Market & Sales Strategy: Design and deployment of commercial strategies (segmentation, targeting, ABM, outbound), from market research to closing — as at EMBIX where I designed from scratch the strategy for a new B2B offering targeting social landlords and real estate funds.
Business Development & Enterprise Account Management: Management of major accounts (Google, Whirlpool, SEB, Fnac, Boulanger…), long sales cycles and multi-stakeholder interactions (C-level, IT, Marketing, Product). Contracts signed up to €600K/year.
CRM & Sales Ops: Deployment and structuring of end-to-end sales processes (Attio, Salesforce, HubSpot, Oracle). Database creation, outbound campaigns, pipeline reporting.
Strategic Partnerships & SaaS Integrations: Development of partner ecosystems, coordination with Product and Tech teams for pilot integrations.
Data & AI applied to Sales: Certified by Le Wagon (2024) in AI, machine learning, and data analysis — capable of translating technical challenges into business value and measurable ROI.

Preferred sectors: MarTech · Retail Media · B2B SaaS · GreenTech / Smart Energy · Data Platforms
Languages: French (native) · English (fluent) · Spanish (bilingual)
Speaker at MarTech & SaaS events, active member of the Alliance Digitale.
Available for consulting missions, interim sales management, or Go-to-Market support — remotely or in Paris.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • Italian

    Conversational

  • Catalan

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • WE SHARE TRUST (ex-AVIQUALI)
    Partnership Manager
    E-COMMERCE
    April 2022 - April 2023 (1 year and 1 month)
    Paris, France
    • Management and negotiation of partnerships with European distributors and pure players (Fnac Spain, Mediamarkt, Leroy Merlin, etc.).
    • Acquisition and loyalty of strategic accounts, with a direct impact on revenue (estimated revenue of €1M).
    • Definition and implementation of growth and market penetration strategies.
    E-commerce Content Marketing Retail Media
  • DEMOOZ (MARVESTING Group)
    Sales and Retail Media Manager
    E-COMMERCE
    November 2023 - June 2024 (7 months)
    France
    • Development and management of a portfolio of major accounts in the Retail Media sector.
    • Implementation of monetization strategies for the group's digital and physical assets.
    • Development and negotiation of commercial agreements with key market players (Fnac, ManoMano, Boulanger, etc...).
    E-commerce Retail Marketing Retail Media Influencer Marketing
  • STARS AND STORIES
    Global Sales Director
    E-COMMERCE
    March 2019 - March 2022 (3 years)
    Issy-les-Moulineaux, France
    • Development and management of a portfolio of 25 major international accounts (Google France, Haier, Groupe SEB, etc.).
    • Management of commercial relations with C-Level stakeholders on strategic projects.
    • Implementation of upsell and cross-sell strategies to maximize account profitability.

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Education

  • Master II in Management
    Montpellier-France ESC Montpellier
    2005
    Master II en Management
  • Prepa HEC
    Lycée Gaston Berger Lille
    2001
    Prepa HEC

Certifications

  • Data Analyst
    Le Wagon
    2024

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