Benoit Baratin

Former high-level athlete, I developed a DNA focused on performance, discipline, and results from an early age. Demanding, resilient, and constantly seeking excellence are integral parts of my work ethic.

I began my career in Human Resources in an IT services company (ESN), where I managed HR teams and recruitment officers. This initial experience allowed me to gain a deep understanding of human capital challenges, recruitment, talent management, and team structuring.

Naturally oriented towards business and development, I then moved into sales roles, eventually becoming a National Sales Director. I operate in demanding environments where structuring, strategy, and execution must be perfectly aligned.

💡 What I can bring you

Structuring and optimizing sales organizations

Implementing efficient processes and selecting the right tools (CRM, KPIs, steering)

Defining development strategies and action plans

Coaching sales and HR teams

Sharing best field practices

Supporting managers in skill development

Managing and resolving inter-BU conflicts (aligning objectives, streamlining communication)

Fostering a culture of sustainable and measurable performance

🎯 My added value

Dual HR & Sales Expertise: I understand human capital challenges as well as business imperatives

Strategic vision + operational field capability

Unifying leadership, results-oriented

Ability to build cohesion and align teams around common goals

Strong analytical and decision-making skills