Benoît A.

Expert in network development, I have successfully led franchise search missions throughout France and the DOM-TOM, combining strategy and operations. My role: analyze markets, model franchise concepts, and identify potential franchisees most aligned with the brand's vision and objectives. Through a field and digital approach, I have identified and convinced strategic partners, thus accelerating network expansion. My expertise is based on active listening, excellent understanding of business models, and the ability to build lasting relationships of trust, guarantees of solid and sustainable growth.

With over 25 years at AIRFRANCE KLM, I have led ambitious international projects, transformed business models, and boosted commercial performance across several continents. As General Manager, I increased international trade show attendance by 25% annually and enhanced profitability through innovative strategies. I managed teams ranging from 35 to 900 people in complex environments (Africa, Europe), handled operational crises, and trained high-performing talent. My approach combines leadership, agility, and operational excellence, with mastery of CRM/SAP tools and fluent communication in three languages. My career embodies the ability to unite, transform, and succeed in demanding multicultural contexts.