Freelancer profile translated to English.

Description

SEA Traffic Manager specializing in Adwords/Bing campaign management. I have 10 years of experience in digital marketing, particularly in the creation, management, and optimization of paid search campaigns.

Workplace preferences

Remote only

Primarily works remotely

IPROSPECT
MULTILEVER PROJECT MANAGER
DIGITAL AND IT
June 2010 - September 2010 (4 months)
In charge of SEM campaigns for a client portfolio:
- Business sector: Government Information Services, Mass Retail
- Development of SEM strategy
- Creation of SEM campaigns (Google, Yahoo, Bing)
- SEM campaign optimization
- Reporting
- Budget management and monitoring
NETBOOSTER
SEA CONSULTANT
DIGITAL AND IT
November 2010 - November 2011 (1 year and 1 month)
In charge of SEM campaigns for a client portfolio:
- Business sector: Travel, Ready-to-Wear, Insurance, Sport, Travel
- Development of SEM strategy
- Creation of Search, Display campaigns
- KPI definition
- Strategic and operational campaign monitoring
- Optimization of SEM campaigns to achieve ROI objectives
- Analysis and recommendations
- Budget management and monitoring
- Client relations
PARIS INN GROUP
SEA/SEO Traffic Manager
HOSPITALITY
December 2011 - April 2016 (4 years and 4 months)
SEM:
- Development of SEM strategy for the group's various sites (+30 sites)
- Creation of Search, Display, Remarketing campaigns...
- KPI definition
- Strategic and operational campaign monitoring
- Optimization of SEM campaigns to achieve ROI objectives
- Budget management and monitoring

SEO:
- Technical and semantic audit
- SEO optimization of the group's sites
- Page creation: on-page optimization and editorial content
- Competitive and technological watch