Freelancer profile translated to English.
Back to original languageAbout Benno
With over 15 years of experience as a Business Developer and Commercial Director in the B2B sector, I have a proven track record of helping companies grow by implementing tailored strategies that lead to revenue growth, improved customer relationships, and successful partnerships. My expertise includes new business, key account management, team management, partnerships, (digital) marketing, e-commerce, digital transformation, and scalable growth models, both nationally and internationally.
I have worked with leading organizations (C-level+ level) such as ABN Amro, ING, KNAB, PON Automobiel, FrieslandCampina, Heineken, and Randstad, where I achieved revenue growth of up to 30% through innovative sales strategies and data analysis. My skills in CRM optimization (Salesforce, Pipedrive, and HubSpot), team development, and contract negotiations ensure sustainable results and customer satisfaction.
My goal is to support companies in achieving their commercial ambitions by developing strategic partnerships, inspiring teams, and optimally leveraging digital opportunities.
Dutch
Native or bilingual
English
Fluent
German
Fluent
French
Basic
Can work on-site
Den Haag (up to 50km)
Experience
- VI CompanyChief Commercial OfficerDIGITAL AND ITNovember 2023 - December 2024 (1 year and 2 months)Rotterdam, NetherlandsVI Company is a Fintech agency (40 FTE). Focus on B2B with complex digital issues in the global financial sector.● Member of the VI Company management team.● Ultimately responsible for all commercial activities and KPIs.● Ultimately responsible for the development and execution of the commercial strategy and proposition.● Responsible for sales, marketing, and consultancy team (7 FTE).● Clients: BNP, BSG, ING, ABN Amro, Rabobank, and VanEck.Result● Revenue growth of 20%.● Improved lead conversion by 15% through the use of data-driven sales forecasting and optimization techniques for the sales pipeline via CRM systems.
- Redkiwi – Digital e-commerce AgencyChief Commercial Officer - | Partnership ManagerDIGITAL AND ITJanuary 2020 - January 2023 (3 years)Rotterdam, NetherlandsRedkiwi is a full-service digital agency (40 FTE). Focus on B2B / B2C with complex digital issues in sectors including manufacturing, mobility, and retail.● Managed a cross-functional team (9 FTE) in sales, marketing, and consultancy, resulting in annual revenue growth of 20%.● Ultimately responsible for the development and execution of the commercial strategy and proposition.● Clients: HTM, RET, Babboe, La Place, and Jumbo.Result● Revenue growth of 30%.● Improved lead conversion by 20% through the use of data-driven sales forecasts and optimization techniques for the sales pipeline via Pipedrive.
- Natix – Start-up voor Smart City OplossingenCountry Manager / Sales ICT AdvisorDIGITAL AND ITJanuary 2019 - January 2023 (4 years)Den Haag, NetherlandsNATIX (Start-up) offers solutions for smart cities. The solution supports cloud-edge implementation using Blockchain and AI technology.● Responsible for the commercial and digital strategy for AI-based video analysis solutions focused on smart city projects in the Netherlands.● Advisor to the board of directors on technology and commercial strategies.● Collaboration with engineering and project teams to customize client solutions, resulting in high customer satisfaction and long-term contracts.Result● Increase of 30% in sales pipeline opportunities.● Annual revenue growth of 20%
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Education
- Master Information EconomicsMaastricht University2005Deze opleiding volgt een unieke, op uitdagingen gerichte onderwijsaanpak, met een focus op het oplossen van de meest urgente maatschappelijke uitdagingen van vandaag. Dit betekent dat je leert om economische theorie en empirische methoden in te zetten om wereldwijde uitdagingen praktisch aan te pakken. Theorieën en methoden omvat arbeidsmarkt economie, groeitheorie en industriële organisatie, tot gedrags- en experimentele economie, toegepaste econometrie en datawetenschap. De programma specialisaties zijn: 1. Ongelijkheid en sociale inclusie 2. Duurzame en veerkrachtige economieën 3. Technologie, markten en maatschappelijke verandering