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Malt Strategy
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Malt Tech Trends 2026
Benjamin TaysseBT

Benjamin Taysse

Media Buyer - expert Meta Ads & Google Ads

€300/day
Biarritz, FR
3-7 years
Meta Ads
Google Ads
Traffic Acquisition
Ad Campaign Optimization
Google Analytics

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

Today, having a good product or a nice online store is not enough to generate regular sales.

In e-commerce, the difference is no longer made solely on the offer... but on the ability to reachthe right audience**, with **the right message**, at **the right time.📈

This is where I come in. 👇

I am afreelance Media Buyer**, specializing in **digital acquisitiononMeta Adsand **Google Ads**, with a focus on Home, Decoration & Lifestyle e-commerce brands, while also supporting other growing e-commerce brands.

I support brands that want to:

✔️ Increase their sales
✔️ Attract a qualified audience
✔️ Improve their advertising profitability
✔️ Reduce their acquisition cost
✔️ Structure sustainable growth 💰

My support includes:

🎯Tailor-made acquisition strategy
📈 Management and optimization of Meta Ads & Google Ads campaigns
📊 Tracking, performance analysis & continuous optimization
✍️ Conversion-oriented ad copywriting
🛒 Analysis of the customer journey and conversion levers

My method is simple:understand your brand**, **your market**, **your marginsandthe real motivations of your customersbefore launching any campaign.

Because a successful campaign reliesnot only on targeting or budget.
It also relies ona message capable of capturing attention**, **creating desire and triggering purchase.

In home, decoration, or lifestyle,we don't just sell a product.We sell an **atmosphere**, an **identity**, an **emotion**.

Mygoal**: **transform your advertising budget into concrete sales and measurable growth.

Feel free to contact me onMALTor book a meeting onCalendly:
benjamin-taysse-ads / call-discovery
E-commerce
Arts and Crafts

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • La Menuiserie Charpentée
    Media Buyer – Google Ads (Lead Generation)
    ARTS AND CRAFTS
    September 2025 - Today (11 months)
    Arès, France
    Managed Google Ads campaigns for a carpentry and framing company to develop its business in the Bordeaux and Bassin d’Arcachon region.

    Implemented Search campaigns focused on lead generation (quote requests, contact initiation).

    Researched and selected keywords relevant to services with local geographic targeting.

    Structured campaigns (ad groups, ads, extensions) to optimize visibility and conversion rates.

    Monitored and analyzed performance with continuous optimization to improve lead quality and acquisition cost.

    Adjusted bids, keywords, and ads based on results to maximize campaign profitability.
    Google Ads Lead Generation Traffic Acquisition Targeting Strategy
  • Keks Machine
    Media Buyer – Acquisition & Advertising Campaigns
    E-COMMERCE
    January 2025 - Today (1 year and 7 months)
    Biarritz, France
    Managed advertising campaigns for Keks Machine, a surf crew producing video content and selling merchandise.

    Implemented and optimized Meta Ads (Facebook & Instagram) campaigns to generate traffic and sales for derivative products.

    Structured campaigns (audiences, creatives, objectives) with a conversion-oriented approach.

    Defined audiences (interests, lookalike, retargeting) and adapted campaigns based on performance.

    Analyzed KPIs (CTR, CPC, CPA, ROAS) and continuously optimized to improve campaign profitability.

    Conducted A/B tests on creatives (videos from surf content) to identify the most effective formats.
    Meta Ads Traffic Acquisition E-commerce A/B Testing
  • Woodscote festival
    Media Buyer – Acquisition & Advertising Campaigns
    ENTERTAINMENT AND LEISURE
    January 2025 - July 2025 (6 months)
    Biarritz, France
    Managed advertising campaigns for the promotion of the Woodscote Festival.

    Implemented and optimized Meta Ads (Facebook & Instagram) campaigns to generate traffic and ticket sales.

    Defined target audiences (interests, lookalike, retargeting) and structured campaigns according to objectives (conversion / traffic).

    Analyzed performance (CTR, CPC, CPA) and continuously optimized campaigns to improve profitability.

    Conducted A/B tests on creatives (visuals, videos, taglines) to identify the most effective formats.

    Monitored results and adjusted the acquisition strategy based on observed performance.
    Meta Ads Traffic Acquisition A/B Testing Audience Targeting

Recommendations

Madaga G.MG
Adame HalliaAH
Jonathan MoletJM
+2
Madaga G. and 4 other people have recommended Benjamin

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Education

  • International Business BTS
    ESARC
    2020
    - étude de marché etrangers - négociation commerciale - logitique & transport - gestion & finance internationale - langues etrangères & communication
  • Media Buyer Training - shaperoom
    shaperoom
    2025
    - Meta ads & Google ads - Analyse et optimisation des performances - Structuration de comptes publicitaires - A/B testing - Ciblage et segmentation d'audience - Mise en place du tracking

Certifications

  • Google Ads Search
    Google Skillshop
    2025
  • Google Analytics ( GA4)
    Google Skillshop
    2025

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