Freelancer profile translated to English.
Back to original languageAbout Benjamin
Former Head of Sales at Selectra (€100M+ in revenue, managing 15 sales reps). Co-founder of Fleap, a B2B SaaS company sold in 2026.
I work with B2B startups and SMEs that have sales teams but no structured sales machine yet.
Specifically, I do three things:
→ I upskill your teams. Call listening, individual coaching, challenging objectives and practices. No theoretical training, I'm on the ground with your sales reps.
→ I structure your sales processes. From first contact to closing: scripts, pipeline, CRM, KPIs. Everything that transforms a team that 'does sales' into a team that performs predictably.
→ I integrate AI into your commercial operations. Automation of repetitive tasks (qualification, follow-ups, reporting), implementation of AI tools and n8n workflows to save time and increase your conversion rates.
My approach: I get involved, I challenge, I deliver. No slides, no lengthy consulting.
Available 2 days a week, remotely or in Paris.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 30km)
Experience
- FleapCo-founderSOFTWARE PUBLISHINGOctober 2024 - March 2026 (1 year and 5 months)Paris, FranceCo-founder and Sales Director of Fleap, a B2B SaaS for industrial waste traceability for multi-site companies.15 clients signed, +200 opportunities generated, largest MRR deal at €2,500/month.Clients: Major construction groups (Vinci Construction, Legendre, Razel-Bec, Groupe IDEC), healthcare sector via purchasing groups (CHU Grenoble, CHU Réunion), industrial companies via professional associations (Polyvia).What I built from scratch:→ Positioning, go-to-market strategy, and ICP selection, a pivot that directly increased the closing rate→ Outbound prospecting (especially cold calling), qualification, and closing in complex B2B, long cycles, multi-stakeholder deals→ Structuring of sales processes: CRM, pipeline, follow-up sequences, reporting→ Implementation of AI automation for prospecting and sales follow-up (agents, automated sequences, data enrichment)Exit in January 2026 (company sale).
- SelectraHead of SalesMarch 2021 - March 2024 (3 years)Paris, France+60% monthly revenue growth in my business unit in 2023, reaching €1.2M in monthly revenue.This is the result of in-depth work on processes, management, and coaching of a team of 10 to 15 sales representatives at Selectra (scale-up, +€100M in annual revenue).What I implemented:→ Complete overhaul of sales processes: pipeline, scripts, closing methods→ Recruitment and onboarding of 5 additional sales representatives→ Daily field coaching: call listening, individual feedback, group sessions→ Implementation of KPIs and weekly reporting for real-time performance monitoring→ Structuring of management practices for team leads
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Education
- Master in Management (Grande École)ESCP Business School2020Spécialisation Entrepreneuriat & Stratégie commerciale. Parcours orienté business development, management et création d'entreprise.