Freelancer profile translated to English.
Back to original languageAbout Benjamin
Expert Meta Ads & Creative Strategist ⚡️
I turn your advertising budget into revenue through creatives that convert. Having moved from managing my own e-commerce brands to running campaigns for my clients, I bring a pragmatic vision where performance is primarily driven by creative.
What I do for you:
🎨 Creative Strategy: Design of advertising angles, video scripts (founder facecam, UGC, ASMR), statics, and carousels based on client data and field feedback.
🎯 Paid Ads: Launch, structuring, and scaling of Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, PMax) campaigns.
📊 Analysis & Iteration: Hook rate, hold rate, CPA, ROAS – each creative is a test, and each test informs the next.
Why me?
Creativity is the #1 lever. I don't just launch ads; I build the angles, hooks, and formats that make people scroll, click, and buy.
Complete E-commerce Vision: I understand the entire chain, from creative to the Shopify cart.
Technical Background: IT background ensuring reliable tracking and insightful data analysis.
Brands Supported:
Seven Young, Caliquo, Lamier, Nuansa Beauty, Plattypaws
Let's discuss your growth objectives!
📩 Available for a creative and advertising audit of your account.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LamierCreative Strategist and Media BuyerE-COMMERCEMarch 2026 - Today (3 months)Paid social creative strategy for a scaling DTC brand, identifying top-performing angles, developing a multi-format creative library, and building a structured creative testing framework on Meta Ads.
- LamierGoogle Ads Media BuyerE-COMMERCEFebruary 2026 - Today (4 months)Managed Google Ads strategy for Lamier, an e-commerce brand, with a monthly budget of €1,000 to €5,000.
- Search: Creation and optimization of campaigns to capture purchase intent and generate qualified traffic.
- Shopping: Product feed management and campaign optimization to maximize visibility and sales.
- Performance Max: Deployment and monitoring of cross-channel campaigns to cover the entire Google inventory.
- Seven YoungMeta Ads Media BuyerE-COMMERCESeptember 2025 - Today (9 months)Brest, FranceFull management of the acquisition strategy for a skincare/beauty brand, with an advertising budget of €20,000/month.
- Meta Ads: Management and scaling of Facebook/Instagram campaigns through account structuring and Creative Testing strategy.
- Data & CRO: Analysis of e-commerce KPIs on Shopify and optimization of the customer journey to maximize conversion rates.
🏆 Result: ROAS of 3.50 on over €50,000 in managed advertising budget.
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Education
- Expert Media Buying Certification (Google Ads & Meta Ads)Ades Bootcamp2025Bootcamp intensif spécialisé en acquisition payante et tracking avancé, encadré par des experts du secteur (ex-Google, LVMH).
- BTS in Computer Systems for OrganizationsAdes Bootcamp2015BTS services informatiques aux organisations