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Benjamin RadestockBR

Benjamin Radestock

Brand Identity and Digital Design

€800/day
Dresden, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

I communicate your ideas clearly, ensure a worthy brand presence, and develop meaningful user interfaces. My work is characterized by a high degree of responsibility, project-specific focus, and fairness. Through my diverse network, I can consistently realize projects: starting from the conception of content and form, through interdisciplinary communication planning, to the individual implementation.

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DETAILS ON CONDITIONS AND PRICING OPTIONS CAN BE FOUND AT: ENDLOSGESTATTEN.DE

COMPETENCIES AND CAPACITIES

BRANDING AND VISUAL COMMUNICATION

With memorable graphic design as well as unforgettable and communicative visuals, I offer branding and communication solutions that make complex topics understandable.

+ Logo development
+ Visual identity
+ Icons and symbols
+ Packaging design
+ Campaigns in web and print
+ Business stationery
+ Catalogs and brochures
+ Editorial Design
+ Posters and signs
+ Advertisements and banners
+ Poster design
+ Merchandising
+ Corporate Clothing
+ Design Manual

APP & WEB DEVELOPMENT

Through strategic vision combined with strong technical skills, we create meaningful web experiences that achieve your goals.

+ Web Design
+ Mobile and Tablet Apps
+ Innovative solutions
+ Wireframe concepts
+ Cross-media layout
+ UI and UX Design
+ Responsive and Fluid Design
+ Social Media Strategies
+ E-Commerce
+ Newsletter campaigns
+ Analysis and reporting

I SUPPORT ANYONE WHO WANTS TO FURTHER DEVELOP THEMSELVES AND THE WORLD, SUSTAINABLY AND AS AN EXAMPLE.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • French

    Basic

  • Italian

    Basic

Can work on-site
Dresden (up to 50km), Dresden (up to 100km), Berlin (up to 100km), Hamburg (up to 100km), München (up to 100km), Frankfurt am Main (up to 100km), Hannover (up to 100km), Wiesbaden (up to 100km), Stuttgart (up to 100km)

Experience

  • Siemens Energy
    Designer (External)
    November 2025 - Today (9 months)
    MISSION:
    Visual clarity for the global energy player SIEMENS Energy.
    Strengthening the brand through consistent, precise, and scalable visual communication in sales and stakeholder environments.

    CONTEXT:
    Siemens Energy is one of the world's leading companies in the energy sector with over 100,000 employees in more than 90 countries – from energy generation to storage and transmission. Design functions here as a connecting system across countries, teams, and technical disciplines.

    MY TASKS:
    ◆ Further development and consistent application of corporate design
    ◆ Conception and visual enhancement of assets, sales, and presentation materials
    ◆ Design of graphics, icons, and infographics for complex technical content
    ◆ Development of master slides, templates, and modular presentation systems
    ◆ Modernization of existing materials (PowerPoint, Word, SharePoint etc.)
    ◆ Close collaboration with sales, marketing, and international stakeholders

    WHAT THIS MEANS:
    ✅ Design as a strategic tool – not as decoration
    ✅ Clear visual systems for international teams and markets
    ✅ Understandable presentation of highly complex content
    ✅ Efficient, maintainable design frameworks for daily use

    COLLABORATION:
    International teams from Portugal, UK, USA, and Germany,
    especially Customer Technical Services (CTS).

    RESULT:
    A consistent, modern, and professional appearance that strengthens sales, provides orientation, and clearly positions the SIEMENS Energy brand as a global technology leader.

    THE SPECIAL THING:
    Design as infrastructure:
    It connects people, content, and markets – across national borders, formats, and disciplines.

    CONCLUSION:
    Good corporate design builds trust.
    Excellent visual communication creates impact.
    At SIEMENS Energy, design does both.
    Visual Communication User Interface Design Icons Concept Web Design
  • The Swatch Group Österreich
    Designer (Freelance)
    September 2022 - Today (3 years and 11 months)
    Vienna, Austria
    MISSION:
    Premium corporate design for one of the most renowned watch manufacturers in the Swatch Group – Union Glashütte/Sa.

    TARGET REGIONS:
    The wealthiest regions in the world: DACH and the exclusive Chinese luxury watch market.

    MY TASK:
    ◆ Implement a corporate identity that reflects the precision of German watchmaking.
    ◆ Orchestrate marketing campaigns that perfectly blend tradition and modernity.
    ◆ Co-create point-of-sale concepts that make craftsmanship tangible.

    WHAT THIS MEANS:
    ✅ High-quality brand experience across all touchpoints.
    ✅ From the elegant product catalog to luxurious brand store design.
    ✅ Visual merchandising that showcases the wide selection of high-quality watches.

    RESULT:
    A consistent premium brand leadership across all markets – in close coordination with the UNION Glashütte marketing team. Timeless. Elegant. Distinguished.

    THE SPECIAL THING:
    International brand leadership with a deep understanding of local luxury codes – from Bahnhofstraße in Zurich to Huaihai Road in Shanghai. Uncompromising positioning in the global premium segment.

    CONCLUSION:
    Luxury is more than a product – it's an experience. A brand becomes iconic when every detail is right. My focus: precision, excellence, and a brand world that not only convinces buyers but delights them.
    Point of Sale Concept Marketing Visual Communication Branding
  • Union Glashütte/Sa.
    Designer
    May 2022 - Today (4 years and 3 months)
    Frankfurt, Germany
    MISSION:
    Premium corporate design for one of the most renowned watch manufacturers in the Swatch Group – Union Glashütte/Sa.

    TARGET REGIONS:
    The wealthiest regions in the world: DACH and the exclusive Chinese luxury watch market.

    MY TASK:
    ◆ Implement a corporate identity that reflects the precision of German watchmaking.
    ◆ Orchestrate marketing campaigns that perfectly blend tradition and modernity.
    ◆ Co-create point-of-sale concepts that make craftsmanship tangible.

    WHAT THIS MEANS:
    ✅ High-quality brand experience across all touchpoints.
    ✅ From the elegant product catalog to luxurious brand store design.
    ✅ Visual merchandising that showcases the wide selection of high-quality watches.

    RESULT:
    A consistent premium brand leadership across all markets – in close coordination with the UNION Glashütte marketing team. Timeless. Elegant. Distinguished.

    THE SPECIAL THING:
    International brand leadership with a deep understanding of local luxury codes – from Bahnhofstraße in Zurich to Huaihai Road in Shanghai. Uncompromising positioning in the global premium segment.

    CONCLUSION:
    Luxury is more than a product – it's an experience. A brand becomes iconic when every detail is right. My focus: precision, excellence, and a brand world that not only convinces buyers but delights them.
    Visual Identity Point of Sale Concept Marketing Visual Communication

Recommendations

FU
FU
Cathleen ScharfeCS
+1
Former user and 3 other people have recommended Benjamin

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