Freelancer profile translated to English.

Description

Hello, I'mBenjamin👋

Founder ofStudio BPN, I help brands grow their digital presencewith a performance, acquisition, and conversion-oriented approach.

With over6 years of experience in digital marketing, I work on both strategy and operations: CRM, e-commerce, SEO, content creation, and performance optimization.

👉 My goal is simple:to transform marketing into a real growth and revenue driver.

🎯What I can bring you

• Develop your visibility and customer acquisition

• Optimize your conversion funnels and customer loyalty

• Structure a coherent and measurable marketing strategy

• Improve the performance of your campaigns and your e-commerce

• Transform your data into concrete and profitable actions

🔥My expertise

📌CRM & Email Marketing

• Klaviyo, Omnisend, and marketing automation

• Segmentation, loyalty, and follow-up sequences

• Optimization of CRM performance and revenue

📌Digital Marketing & Acquisition

• SEO & content strategy

• Meta Ads, Google Ads, and multi-channel acquisition

• Performance analysis and KPI optimization

• Conversion Rate Optimization (CRO)

📌E-commerce

• Shopify & WordPress

• Online store management

• Optimization of the customer journey and user experience

• Customer loyalty and increasing customer lifetime value

📌Communication & Content Creation

• Branding and visual identity

• Creation of visual, advertising, and video content

• Digital communication and social media

🚀Why work with me?

• Over 6 years of experience in digital marketing

• Experience in CRM, e-commerce, acquisition, and SEO

• Entrepreneurial vision thanks to my own e-commerce projects

• Results and performance-oriented approach

• Ability to manage a project from A to Z: strategy, execution, and optimization

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 50km)

Mama Kana
Email Marketing Manager
HEALTH AND WELLNESS
March 2025 - December 2025 (9 months)
Puteaux, France
Managed and optimized the email marketing strategy for Mama Kana, a recognized brand in the CBD industry.

Full campaign management: conception, copywriting, design, segmentation, and performance analysis.

Implemented automated sequences (welcome flow, follow-ups, promotions), improved deliverability, and optimized open and conversion rates.

Created impactful, sales-oriented content tailored to a large customer base, using a data-driven approach to maximize revenue generated by email.
content creation E-commerce Creative E-mailing Marketing Manager
ShinyBall
E-commerce
E-COMMERCE
December 2023 - Today (2 years and 8 months)
Paris, France
Created and managed an e-commerce site specializing in the Pokémon universe.

Global project management: product selection, branding, Shopify site creation, UX/UI optimization, and marketing strategy.

Implemented and managed advertising campaigns (Meta Ads, Snapchat Ads, Google Ads...) with content creation (UGC, product storytelling) to maximize acquisition.

Developed SEO and content strategy (optimized pages, blog posts) to generate organic traffic.

Managed email marketing (promotions, automated sequences) and optimized conversion funnels.

Analyzed performance and continuously improved results (conversion, average order value, customer acquisition).
Visual Communication Digital Communication Website Creation Communication Strategy Social Media
Studio BPN
Digital Communication & Freelance Graphic Designer | Studio BPN
April 2023 - Today (3 years and 4 months)
Paris, France
Supported brands in their digital development, from strategy to execution.

Comprehensive expertise in digital marketing, branding, and content creation:
• Conception of high-performance communication strategies
• Creation of visual assets (web & print)
• Design and optimization of e-commerce sites (Shopify)
• Implementation of effective conversion funnels

Managed acquisition levers:
email marketing, SEO, social media, and paid ads (Meta, Snapchat), with a results-oriented approach.

Wrote SEO content and copy (sales pages, emails, articles) to maximize engagement and conversions.

Data-driven approach: performance analysis, continuous optimization, and focus on ROI.
Digital Communication Print Graphic Design Print Communication 360° Communication Marketing Communication