Freelancer profile translated to English.
Back to original languageAbout Benjamin
Press officer and Erp specialized in beauty and lifestyle for the French market. After more than 15 years in reference multi-brand showrooms on the French fashion, beauty, and lifestyle market, I now work for myself to be as close as possible to my clients with a caring and professional approach.
My past experiences have allowed me to support major international groups (Coty / Shiseido / Estée Lauder) and family businesses (David Mallett / Anne Cali / Perfumer H). My core business: 360° beauty (locations / products / skincare / bodycare / haircare / Makeup...).
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LUCIEN PAGES COMMUNICATIONPress officer and ePR beauty and well-beingJanuary 2023 - July 2023 (6 months)Paris, France
- Agence MELCHIORDirector of Lifestyle Department at Melchior Communication AgencyApril 2022 - January 2023 (9 months)Paris, FranceDirector of Press and Influence France for the department of the Melchior communication agency. Client portfolio:- Beauty: Holidermie / Oh My Cream / Susanne Kaufmann- Beauty and wellness locations: Gynécée / Palace Chenot Weggis / La Pensée Sauvage- Sportainment: Punch Boxing- Entertainment: BAM Karaoke Box
- NICE WORK PARISPress Officer / Press and Digital Relations FranceJanuary 2011 - April 2022 (11 years and 3 months)Île-de-France, FrancePress officer at Nice Work, a Parisian Press Relations and Public Relations agency specializing in the world of cosmetics and well-being. Press and Digital Relations France: Client portfolio:- Aveda (Estée Lauder)- Blissim formerly Birchbox- Chloé Parfums (Coty)- Giphar Laboratory- La Compagnie de Provence- Laura Mercier (Shiseido)- Kylie Cosmetics (Coty)- Kylie Skin (Coty)- Lancaster (Coty)- Pat McGrath Labs- Rimmel London (Coty)- Roger & Gallet (Laboratoire Native)Development, implementation, and support of press and digital communication strategies in the French market. Global reflection on the positioning of each brand (work on brand identity, targets, trends, new digital tools...). Reporting with qualitative and quantitative analysis. Exhaustive knowledge of beauty press (print and webzines) and beauty influencers in France.
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Education
- Master 1 Communication, Study of communication and mediaEFAP - School of New Communication Professions2006Master 1 Communication, Étude de la communication et des médias
- Master 1 Applied Foreign Languages, EnglishUniversity of East Anglia2004Master 1 Langues Etrangères Appliquées, Anglais