Freelancer profile translated to English.
Back to original languageAbout Benjamin
Curious, creative, and with strong interpersonal skills, I enjoy supporting companies that seek to bring their brand identity to life through coherent and sincere communication. At Saint Gobain, I developed a more 360° vision of communication by working on topics combining brand image, digital content, and the promotion of technical offers. I like to think about how a company can convey a vision, create consistency between its supports, and build campaigns designed for business challenges. Passionate about image, photography, and entertainment, I aspire to create fluid, captivating, and attractive communications, with a touch of originality to stand out and make a lasting impression.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- MerciすみませんFreelanceENTERTAINMENT AND LEISUREFebruary 2024 - Today (2 years and 6 months)Paris, France🎨 Thank you すみません – Freelance ActivityContext:Under the name Merci すみません, I developed my freelance activity around digital communication and content creation. My approach is centered on tailor-made and 360° solutions, combining strategy, storytelling, and visual production.Key missions:Magazine sales: using artificial intelligence in interior design.Real estate: supporting a real estate agent in their digital communication strategy → content creation (visit videos, carousels, educational content on Instagram), personal branding management, and daily role as Content Creator.Event management: communication and creation of visuals for private events such as Harry Potter Escape Game and Manouween.Restoration: production of photo/video content and a promotional teaser for a FoodTruck to boost its local visibility and awareness.Skills developed:360° communication strategy and execution.Content Creation: videos, photos, carousels, reels, teasers, digital storytelling.Social media campaign management (Instagram, Facebook).Personal branding and image enhancement for freelancers.Adaptability to various fields: real estate, event management, catering.
- Saint-Gobain AbrasifsDigital Marketing Communication Project ManagerCIVIL ENGINEERINGSeptember 2023 - September 2024 (1 year)Conflans-Sainte-Honorine, France🛠️ DIY Market – Missions & Skills DevelopedContext:The Do It Yourself (DIY) market required a specific, consumer-oriented approach, with needs for visibility, brand image, and proximity.Key missions:Definition and management of a 360° acquisition strategy to better target DIY audiences.Development of marketing personas to deeply understand market expectations and needs.Development of the brand's digital presence on social media (Instagram, YouTube, LinkedIn).YouTube SEO and optimization to strengthen organic visibility.Creation of content adapted to DIY uses: product videos, tutorials, reels, and UGC (User Generated Content).Management of influencer marketing projects (collaborations with DIY creators and micro-influencers).Production of personal videos with products to embody the brand more authentically.Proposal and implementation of a new graphic charter to harmonize the brand image on social media.Website redesign with a UX approach (sitemap, user journey, design).Organization of internal events and creation of visual materials to promote product ranges.Skills developed:Acquisition strategy and 360° marketing vision.Market analysis and persona creation.Social media management and brand awareness.SEO and video referencing.Influencer marketing and UGC management.UX design and web project management.Video creation and visual storytelling.Sensitivity to the consumer market and digital trends.
- Saint-Gobain AbrasifsDigital Marketing Communication Project ManagerAUTOMOBILESeptember 2023 - September 2024 (1 year)Conflans-Sainte-Honorine, France🚗 Automotive Repair Market (Norton Carrosserie) – Missions & Skills DevelopedContext:The automotive repair market required a mixed approach between digital communication, field actions, and brand promotion to a professional and passionate target audience. Here, the main challenge was to strengthen the visibility and credibility of the products among body shops and the general public of car enthusiasts.Key missions:Definition and management of a 360° acquisition strategy, adapted to the specific needs of the automotive sector.Implementation of promotional emailing campaigns to directly reach repair professionals.Development of personas (customer profiles) to more finely target body shops, workshops, and enthusiasts.Development of an influence strategy with participation in the show Wheeler Dealers France (RMC Découverte) and direct collaboration with Gerry Blyenberg to highlight the products.Production and optimization of video content, with in-depth YouTube SEO work (+150,000 views on a single video).Creation of product videos and demonstrations to promote the Norton Carrosserie ranges.Harmonization of brand image across social media and promotional materials.Skills developed:Email marketing and direct promotion to professionals.Management of high-visibility influence partnerships (media + TV personalities).Advanced SEO applied to YouTube video and performance analysis.360° communication strategy applied to the automotive market.Creation and optimization of multimedia content.Development of brand awareness in a technical and competitive market.
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Education
- Master 2 Digital Strategies & E-business RNCP Project Manager in Brand Strategy and Communication.ESP2021Mastère 2 Stratégies digitales & E-business RNCP Manager de projets en strategie de marque et communication.
- BTS Technical SalesELISA LEMONNIER2020BTS Technico-Commercial