Freelancer profile translated to English.
Back to original languageAbout Benjamin
Growth Marketing & Acquisition B2B
Looking to generate more qualified leads, structure your acquisition, or turn your LinkedIn visibility into concrete appointments?
I help B2B companies, agencies, and businesses implement high-performing, measurable, and scalable acquisition systems.
My goal: transform your marketing actions into real business opportunities.
My core expertise:
- B2B acquisition strategy (LinkedIn, Paid, Outbound)
- Qualified lead generation
- Prospecting sequence automation
- Funnel structuring and optimization (full-funnel)
- CRM & marketing automation
- Performance tracking and management
My approach is structured, results-oriented, and grounded in reality:
I understand the constraints of sales teams (time, pressure on objectives, lead quality) and the challenges of executives (ROI, visibility, scalability).
Every action is designed to be manageable, optimizable, and aligned with your business objectives.
Why work with me?
- Concrete expertise in B2B growth and acquisition
- Dual expertise in strategy + operational execution
- Clear, documented, and measurable systems
- Qualitative approach (no spam, no unnecessary volume)
- Fluid, autonomous, and performance-oriented collaboration
Let's discuss together the best way to turn your acquisition into a true growth engine.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Lille (up to 50km)
Experience
- Happening NowGrowth & Business DevelopmentHOSPITALITYOctober 2025 - Today (10 months)Paris, FranceHappening-Now uses AI to detect online events in real-time that may influence local demand. Its platform sends fast, personalized alerts to help businesses, particularly in hospitality and transportation, adjust their decisions and optimize their revenue.
- XerfiDigital Marketing Manager - Groupe XerfiCONSULTING AND AUDITSMay 2021 - July 2025 (4 years and 2 months)Paris, FranceManaging digital strategy with a focus on B2B lead generation, acquisition funnel optimization, and marketing and sales process automation.Main responsibilities:
- Definition and deployment of multichannel lead generation strategies (LinkedIn, outbound, SEO and inbound optimization).
- Implementation of structured acquisition systems to support business growth.
- Automation of marketing and sales workflows (data collection, qualification, nurturing).
- Conversion funnel optimization: identification of friction points, A/B testing, and continuous improvement.
- Structuring and deployment of a group CRM to centralize data and improve opportunity tracking.
- Redesign of tracking and creation of automated dashboards (Looker Studio) for performance management and decision-making facilitation.
- Implementation of internal tools (scraping, APIs, automation) to accelerate prospecting and market analysis.
- Close collaboration with marketing and sales teams to align acquisition, qualification, and closing.
Results / impacts:- Improved quality and volume of inbound leads.
- Productivity gains through automation of repetitive tasks.
- Better performance visibility via data-driven reporting.
- Wegrow-appSales & Account ManagerSOFTWARE PUBLISHINGJuly 2019 - January 2021 (1 year and 6 months)Paris Metropolitan Area, FranceBusiness development and B2B acquisition management for a SaaS solution dedicated to sharing best practices within companies, with a focus on multichannel prospecting, qualified lead generation, and sales process optimization.Main responsibilities:
- Implementation and execution of lead generation strategies via cold emailing, LinkedIn, and targeted outreach.
- Prospecting and qualification of major accounts (SMEs, mid-cap, and large corporations).
- Support for prospects and clients in deploying the SaaS solution.
- Structuring the sales funnel: qualification, nurturing, follow-up, and conversion.
- Partial automation of prospecting workflows to improve productivity and consistency of actions.
- Analysis of sales performance and optimization of messaging and outreach sequences.
- Collaboration with marketing and product teams to refine positioning and improve conversion rates.
Results / impacts:- Increased volume of qualified leads through a structured and targeted approach.
- Improved sales efficiency through automation and standardization of processes.
- Development of a value-oriented consultative approach for strategic accounts.
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Education
- MS Innovate & Entrepreneurship, Entrepreneurship / Entrepreneurial StudiesESCP Europe2015MS Innover & Entreprendre, Entrepreneuriat / études entrepreneuriales
- Master in Marketing and Business Strategies, MarketingESG Management School2014Master Marketing et Stratégies Commerciales, Marketing