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Benjamin LattronBL

Benjamin Lattron

AI Environments for CEOs - Marketing - Sales

€1,000/day
6 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

Ex-SaaS CMO | AI Agents & Automations

I help executives and CMOs set up a truly useful daily AI environment.

Former CMO and Head of Marketing specializing in B2B SaaS and mobile applications, I spent 10 years structuring marketing strategies, lead gen, acquisition, landing pages, sales processes, dashboards, go-to-market plans...

My goal: attract more qualified leads, convert leads better, and close faster, without overburdening the team.

Today, I'm adding a concrete element to this experience: setting up an AI environment.

Not just prompts. Not just a chatbot.
A workspace connected to your context, your tools, and your business priorities.

Specifically, I implement:
• VS Code + Claude Code;
• a framing prompt to understand your company, your offers, your targets, and your teams;
• useful context documents: positioning, brand platform, tone, marketing process, sales process, product roadmap;
• AI agents to save time on marketing, sales, product, and management;
• API and MCP connections to your tools: Notion, HubSpot, Slack, Discord, GA4, Search Console, Lovable, etc.

Example use cases:
• enrich a product roadmap from user feedback;
• generate structured documents in Notion;
• audit a website with GA4 and Search Console;
• analyze leads and sales processes;
• improve HubSpot dashboards;
• produce email workflows;
• send a prioritized to-do list each morning.

AI Setup in 1 day: €1,000.
Tool budget: approximately €50/month depending on the chosen tools.

After the setup, I can also support you with your marketing topics: brand platform, acquisition, website audit, CRM, dashboards, workflows, or part-time CMO.

Achievements: 1,500 leads/month, x5 revenue, x2 margin, top 3 Google in 3 months, landing page x2 conversion, creation of an SDR department.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Tours (up to 50km), Nantes (up to 50km)

Experience

  • Freelance IA
    AI Consultant for Executives & CMOs
    June 2024 - Today (2 years and 2 months)
    Paris, France
    I assist executives, CMOs, and marketing teams in implementing operational AI environments with Claude Code, Visual Studio Code, and agents connected to their business tools.

    My approach combines 10 years of experience in B2B SaaS marketing, go-to-market, acquisition, CRM, sales, and product with a practical implementation of AI in the daily lives of teams.

    I install the environment, structure the business context, configure the initial agents, and connect key tools via API and MCP: Notion, HubSpot, Slack, Discord, Google Analytics, Google Search Console, etc.

    Use cases implemented:
    • automatic enrichment of a product roadmap from user feedback;
    • to-do management assistant for executives with Slack/Discord reminders;
    • generation of structured documents in Notion;
    • marketing audits of websites with GA4 and Search Console;
    • analysis of sales processes and lead transformation;
    • HubSpot dashboards;
    • email workflows;
    • creation of advertising assets with Higgsfield.

    Objective: save time, better organize information, and make AI truly useful for managing marketing, sales, product, and the company.
    Artificial Intelligence Marketing Automation Claude Code Hubspot Notion Expert
  • Hectar.co
    Part-time CMO
    ENVIRONMENTAL
    May 2024 - May 2025 (1 year)
    Paris, France
    For several months, I assisted Hectar in structuring and launching their new seminar offering at their pilot farm in the Île-de-France region. Full mission, from strategy to execution.

    👉 Definition of the brand platform & customer promise
    👉 Landing page redesign: conversion rate x2
    👉 Management of targeted SEA campaigns to test initial channels
    👉 Content creation (pitches, sales kits, talking points)
    👉 Marketing/sales alignment

    A high-impact mission, in an atypical setting and with a committed team. The perfect combination for doing good work.
    Content Marketing Web Marketing Strategy
  • Kompozite
    CMO Kompozite
    ENVIRONMENTAL
    April 2023 - June 2024 (1 year and 1 month)
    Paris, France
    360° management of marketing and communication: branding, lead generation, product marketing, events, SEO, website, strategy, reporting, etc.
    Kompozite's purpose is to reduce the carbon footprint of the construction sector by operationalizing material environmental data. Our goal is to enable companies in the sector to integrate this data as simply and quickly as possible into their decision-making tools.
    Business Strategy Branding Web Marketing Strategy

Reviews

5.0

Out of 4 ratings

B

Benedicte

ATTUNEO

Reviewed on 2/22/2024

Working with Benjamin has been a major asset for our growth strategy. His valuable contribution to our projects allowed us to achieve our short-term lead generation objectives (Growth strategy) and also to optimize our long-term marketing strategy to generate leads consistently and regularly for the sales team. His flexibility and expertise have been essential, even for missions of a few hours. We have greatly benefited from his talent and commitment.
E

Etienne

NormandTP

Reviewed on 5/6/2022

Benjamin has a good understanding of our company's challenges, from lead generation to closing, he strengthens our commercial performance. He has a very good global vision on marketing and sales topics. Our next mission is already planned :)

Recommendations

BC
RD
Kevin LenhofKL
+1
Benedicte Ciotti and 3 other people have recommended Benjamin

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Education

  • Master in Business Management
    IAE Tours
    2014
    Apprentissage sur la gestion d'entreprise au global.

Skill set

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