Freelancer profile translated to English.
Back to original languageAbout Benjamin
Senior Product Designer with 15 years of experience in designing complex B2B SaaS products.
I help companies structure their products, simplify complex interfaces, and build robust Design Systems.
I have notably contributed to products in the fields of data, AI, analytics, e-commerce, and business tools.
My interventions cover the entire product cycle: discovery, workshops, user research, UX, UI, prototyping, and support for development teams.
French
Native or bilingual
English
Conversational
Can work on-site
Royan (up to 50km), Paris (up to 10km), Bordeaux (up to 10km), La Rochelle (up to 10km), Nantes (up to 10km)
Experience
- Benjamin LancelotSenior Product Designer - SaaS & Complex ProductsOctober 2025 - Today (8 months)Senior Product Designer specializing in complex B2B SaaS products (AI, data, analytics, business tools).I work on product structuring, redesigning interfaces, and simplifying complex experiences, with a focus on clarity, usability, and overall consistency.• Redesign of user journeys and improvement of product experience• Structuring complex features and simplifying flows• Implementation of design systems (tokens, components, accessibility)• Close collaboration with product and development teams• Rapid prototyping and AI-assisted UX/UI iterations• Strong focus on readability, visual hierarchy, and implementation qualityI am involved in product strategy phases as well as UI execution and support for tech teams.
- DataïadsSenior Product DesignerJune 2022 - April 2025 (2 years and 10 months)
- Design of user journeys and wireframes for the product.
- Close collaboration with Media Scientists, the Product Manager, the CTO, and developers to define product priorities based on customer feedback and data.
- Facilitation of UX workshops and user interviews to co-create solutions and features with stakeholders.
- Implementation of a design system in Figma to ensure consistency and accelerate production.
- Creation of interactive prototypes (Figma) for user testing.
- Creation of a set of custom icons to enhance the product's visual identity and improve interface clarity.
- Front-end integration of the product in HTML/CSS with Tailwind to ensure fidelity between design and production output.
- JellyfishLead Product DesignerApril 2021 - May 2022 (1 year and 1 month)Paris, France
- Responsible for creating a new Design System for Jellyfish products, in collaboration with the Product Manager, to unify the interface of existing and future products (including recently acquired ones).
- Presentation of the system to international teams (Israel, Spain) to align visual identity, ensure UX/UI consistency, and accelerate technical integration.
- Design of user journeys and wireframes.
- Creation of a set of custom icons to enhance the product's visual identity and improve interface clarity.
- Design of the JIQ product logo.
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Education
- Visual Communication Designer, Design and Visual Communication, GeneralECV Paris2008Concepteur en communication visuelle, Design et communication visuelle, général
- Visual Communication Preparatory CourseBrassart ( Tours )2004Prépa communication visuelle