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Benjamin L.BL

Benjamin L.

Business plan/digital strategy/fundraising/pitch deck

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

What can I do ?
Intrapreneurship coaching
Open innovation management (startups x large companies collaboration)
Digital transformation
Web-Marketing Strategy
Business Plan

For 1 year, I have been supporting startups and SMEs in their fundraising efforts: seed funding, debt, grants. >> Business plan development (Excel), pitch deck writing (Keynote or PPT), teaser creation, investor roadshow preparation, coaching.

I have also helped entrepreneurs review their Business Model, prepare their Go-to-Market, and launch new offerings.

Who am I ?
I am currently an entrepreneur in residence for the startup studio BigBlank created by Air France-KLM.
The project I created with them is the first startup to have received seed investment from the group.

Before this experience, I founded two startups in the tourism and mobility sectors. I conceived and created the products for these two startups and participated in the go-to-market strategy to launch them.

Finally, I worked for 4 years at Rakuten where I created the R-Club loyalty program, managed its development and acquisition, and it is now present on all group sites in Europe.

I am fluent in English and have particular knowledge of the e-commerce, travel, tourism, mobility, transport, and retail industries.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Marseille (up to km), Paris (up to km)

Experience

  • WYG Travel
    CEO
    TRAVEL AND TOURISM
    October 2018 - October 2019 (1 year)
    Paris, France
    WYG (Wherever You Go) allows families to travel lighter and still enjoy top-notch equipments at destination by renting them. WYG is part of Big Blank, the Air-France KLM startup studio and was the first startup backed by the seed fund.
    - User research and design sprint
    - Strategy definition
    - Acqusition and operations
    - Secure 500+ K€ funding
  • TheHomeSelection
    Co-founder
    TRAVEL AND TOURISM
    October 2017 - October 2018 (1 year)
    Paris, France
    Creation of 2 MVPs, a service platform for short-term stay and a company specialized on mid-term stay in serviced apartments
    - Development of both websites
    - Day-to-day operations management
    - Online/offline acquisition management
  • PriceMinister - Rakuten
    Senior Loyalty Program Leader
    E-COMMERCE
    January 2013 - December 2016 (4 years)
    Paris, France
    - Creation and management of a fully-internalized loyalty program: the PriceClub
    - General & specific monthly customer data analysis (with special focus on program impact) with budget short & long-term management
    - Program structure evolution, program communication (on-site, e-mailing, CRM…) with conception & animation of on-site marketing
    - Transversal function in relation with all teams : strong requirements in projects management & internal communication

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Education

  • Masters degree in International Management
    Paris Dauphine University / University of Waterloo
    2013
    - Master’s Thesis: « An empirical study on the adoption of mobile location-based advertising » - High-tech entrepreneurship - Project management - Semester exchange at Waterloo University in Toronto - Obtained with distinctions
  • Masters degree in Finance
    Paris Dauphine University
    2012
    - Strategic management - Corporate financing - Information system management

Skill set (31)

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