Benjamin Lagouche

→ Participated in the creation of the AI Studio within YSL Beauty

→ Defined the creative vision and structured AI production processes

→ 360° creative direction for brand campaigns and e-commerce visuals

→ Direct exchanges with brands to understand their needs and translate them into visual concepts

→ Conception and supervision of AI campaigns, from idea to final production

→ Creation of beauty visuals in line with luxury codes

Art direction and production of visuals for a digital campaign for Santa Maria Novella. Conception of the visual universe, creation of premium product images blending 3D and AI, development of environments inspired by the brand's botanical heritage, and production of assets for e-commerce and social networks.

Directed visual development across automotive and premium 360° campaigns within an international agency environment.

Contributed to four automotive campaigns for Dacia and supported the production of digital brand assets across platforms.

Worked on a digital campaign for Renault in partnership with Roland Garros and developed a 360° campaign direction for Cadillac.

Managed and art directed photo shoots, supervised production and post-production teams, and developed scenography concepts for Engie and Ofenbach.

Contributed to the 3D production of campaign case studies for the Orange “Safer Phone” project in collaboration with creative and strategy teams.