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Benjamin K.BK

Benjamin K.

🎁 Audit offer | Meta Ads & Creative Strategy

€180/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

[Available] €2M+ managed on Meta Ads • E-commerce • Media Buying & Creative Strategy | I don't just manage your campaigns: I also work on the offers, angles, and creatives that sell.

Hello, I specialize in Meta Ads, media buying, and creative strategy for e-commerce brands.

Looking to launch your first campaigns, improve your profitability, or scale an active account? Write to me ● I respond quickly.

I have participated in the creation, launch, and development of several e-commerce brands, intervening across the entire acquisition chain.

🎯 My expertise

Audit & Meta Ads Optimization
I quickly identify the elements limiting your performance: account structure, campaigns, audiences, creatives, offer, tracking, or landing pages. The goal: to give you concrete, directly applicable actions.

📊 Profitability-Oriented Campaigns
Creation, management, and optimization of Meta Ads campaigns with precise monitoring of ROAS, CPA, CTR, conversion rate, and actual profit margin.

🎨 Advertising Creative Strategy
Research of marketing angles, hooks, concepts, UGC, and static formats. Drafting of complete briefs for graphic designers, video editors, and content creators.

📈 Scaling & Creative Testing
Implementation of testing processes to identify the best offers, creatives, and audiences, then gradually increase budgets without degrading profitability.

🛒 Complete E-commerce Expertise
I don't just look at the ad manager. I also analyze your offer, your product pages, your funnel, your average order value, your margins, and your conversion rate.

🚀 Launching New Brands
Support for brands starting from scratch, from offer definition to the first profitable campaigns. I have also helped companies historically dependent on organic reach to successfully transition to paid acquisition.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Maison Dera
    Media Buyer Meta Ads & Creative Strategist E-commerce
    January 2022 - February 2023 (1 year and 1 month)
    • Management and optimization of Meta Ads campaigns
    • Performance analysis: ROAS, CPA, CTR, conversion rate, and profitability.
    • Development of creative strategies adapted to different marketing angles.
    • Drafting briefs for video editors, graphic designers, and UGC creators.
    • Implementation of tests on audiences, offers, hooks, formats, and landing pages.
    • Daily monitoring of advertising budgets and scaling of profitable campaigns.
    • Creation of reports and optimization recommendations.
    Advertising Creative Strategy Performance Marketing Media Buying Creative Strategy
  • KSL
    Media Buyer Meta Ads & Creative Strategist E-commerce
    March 2023 - Today (3 years and 5 months)
    • Management and optimization of Meta Ads campaigns
    • Performance analysis: ROAS, CPA, CTR, conversion rate, and profitability.
    • Development of creative strategies adapted to different marketing angles.
    • Drafting briefs for video editors, graphic designers, and UGC creators.
    • Implementation of tests on audiences, offers, hooks, formats, and landing pages.
    • Daily monitoring of advertising budgets and scaling of profitable campaigns.
    • Creation of reports and optimization recommendations.
  • OMJ
    Media Buyer Meta Ads
    September 2025 - June 2026 (9 months)
    • Management and optimization of Meta Ads campaigns
    • Performance analysis: ROAS, CPA, CTR, conversion rate, and profitability.
    • Development of creative strategies adapted to different marketing angles.
    • Implementation of tests on audiences, offers, hooks, formats, and landing pages.
    • Daily monitoring of advertising budgets and scaling of profitable campaigns.
    • Creation of reports and optimization recommendations.

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Education

  • Master in Business Development
    EDC Paris Business School
    2022

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