About Benjamin
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- BNP ParibasMarketing / CRM Project ManagerBANKING AND INSURANCENovember 2024 - October 2025 (11 months)Paris, FranceContext: Supporting the Retail customer engagement management in defining, implementing, and monitoring omnichannel campaigns for savings bank and financial products.Results: 40+ marketing initiatives implemented, +4 points conversion vs. previous year▪ Co-construction of the engagement strategy (ambitions, roadmaps, offers, campaigns)▪ Project management of initiatives (specifications, final artwork approval, KPIs, reporting)▪ Deployment of omnichannel campaigns (content, user journeys, configuration, distribution)▪ Performance analysis, recommendations, and initiative optimization▪ Contribution to automation and migration projects (Adobe Campaign)
- La PosteMarketing Project ManagerPUBLIC SECTORJune 2023 - August 2024 (1 year and 2 months)Paris, FranceContext: Supporting the partner network management and Marketing department in developing La Poste's digital service offering (BGPN) and the partner distribution network.Results: 4 offers launched, +1 million users in 1 year▪ Conductingmarket research**, benchmarks, and strategic and operational **recommendations▪PMO Steeringand integration of new service offerings (Marketing mix, POC, monitoring)▪ Implementation & monitoring ofe-commerce KPIsand recommendations for evolution▪ Creation and distribution of **dashboards**, facilitation of monitoring meetings▪Sales performance steeringand recommendations
- OEMServicesMarketing & Digital ManagerAVIATION AND AEROSPACEJuly 2017 - May 2021 (3 years and 10 months)Paris, FranceContext: Joint venture of aeronautical manufacturers (Thales, Safran, Liebherr, Diehl) specializing in the supply of parts, supply chain services, and engineering to manufacturers and airlines.Results: Online traffic x10, +50 contacts via the website, +20 leads converted via LinkedIn, +4 major clients identified via digital channels (Revenue > €5 million)▪ Defining the **marketing department organization**, creating and optimizing processes▪Implementing a CRM toolfor marketing & sales▪ Defining, creating, monitoring & analyzingomnichannel marketing campaigns(inbound & outbound)▪ Coordinating the **marketing and sales action plan**, defining budgets▪ **Lead generation and qualification**, coordination with the sales team▪Redesign of the service offeringandwebsite(Design, content, SEO, user journey, lead generation)▪ Sales analysis and recommendations
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Education
- Master Digital Marketing & Project ManagementSKEMA Business School2019Master
Certifications
- Google AnalyticsGoogle2019
- Google Ads SearchGoogle2025