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Benjamin HertauxBH

Benjamin Hertaux

UX Designer, Web Marketing Consultant

€450/day
6 projects
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

✊ My convictions ✊
UX Design is first and foremost the marriage between a product and an interface that serves the user's needs. But it encompasses many topics:
- product strategy
- typical profiles / personas and targets
- user journeys
- user interviews and testing
- UX Design
- UI Design
- marketing stakes (acquisition, activation, retention)
- technological stakes

🤓 My experiences 🤓
I started my professional career as a digital project manager (3 years) and then evolved into a head of web marketing department in an agency (2 years).
I now specialize in UX Research and UX Design (for over 2 years).
Sectors of activity: Insurance, BTP (Building and Public Works), e-commerce, digital platforms, education,...


🤠 My methodology 🤠

#1 First meeting to understand your project, your needs, and your vision

#2 Project scoping document (stakes, potential technical constraints,...)

#3 Centralization and analysis of your project's useful data (Google Analytics, User Data)

#4 UX Research

#5 Design of user journeys and animated prototype

#6 UI Design

#7 Delivery with the relevant teams for the transition (development)


PS: I'll skip the name-dropping you see everywhere (Design Thinking, User Mapping, etc.) which, in my opinion, mean everything and nothing.

☝️ My difference ☝️
My experiences as a digital project manager and web marketer have allowed me to integrate notions that are very important to me in a UX project. My understanding of business, technical, and user stakes allows me to have a global view and to find the ideal intersection between all these elements.

🚲 Other info 🚲
I travel by bike/train in Nantes, Rennes, Le Mans, and even Paris. And if the project seems particularly useful to the world, I will make significant budget efforts and with great pleasure!

🤙 Shall we talk? 🤙
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Nantes (up to 50km)

Experience

  • Jobbo
    UX Designer
    TECH
    January 2023 - Today (3 years and 6 months)
    Nantes, France
    Jobbo aims to address the career guidance challenges faced by young students as well as employees seeking a career change. Based on the specifications and main functionalities, here is a complete Figma prototype.

    #1 - Challenging the initial idea

    ------------------------------
    The initial idea: offer the user one profession per week. However, we encounter several problems: the user is actively looking to find their path or retrain, so the weekly pace does not solve the problem. This can also be observed at this UX Research stage through user interviews and semantic research.

    #2 Test Prototype

    ----------------------------
    Based on the initial data and functionalities validated after user interviews and UX research, the next step was to build a V1 prototype for testing. With two levels of testing: macro and micro tests to generate quantitative and qualitative feedback.

    #3 - User Testing

    ----------------------------
    Collecting user feedback through a questionnaire: understanding of the application, preferred features, fluidity of the experience and user journey. The UX testing tool Maze allowed us to create concrete test scenarios to verify the quality of the different journeys according to the defined objective (adding a profession to a list, modifying a profile, ...).

    #4 - Figma Prototype

    --------------------------------
    These different stages allowed us to create a complete Figma prototype with animations, bringing the application closer to the expected deliverable. This way, the transition phase with the technical team, whoever they may be, is made much smoother because the functionalities are prototyped in their entirety, leaving no room for interpretation.
    UX Design UI/UX Figma UX Research
  • Augural Strateo
    Malt logoOn Malt
    UX Design
    November 2022 - November 2022 (1 month)
    Nantes, France
    UX Design and user journey recommendations for a final client. Coexistence of the corporate website and the new e-commerce site in line with the client's vision and strategy.
    User Interface Design Google Analytics User Research User Experience Design Web Analytics
  • Eleneo
    Malt logoOn Malt
    UX Designer and Web Marketing Consultant
    October 2022 - December 2022 (2 months)
    Nantes, France
    UX Research: understanding user issues

    UX Design: building the user journey (from acquisition source to SaaS tool registration via a landing page).

    Sales prospecting: building a prospecting scenario with a personalized prospect journey
    Webmarketing User Interface Design Google Analytics User Research User Experience Design Web Analytics Traffic Acquisition Conversion Funnel Web Marketing Strategy

Reviews

5.0

Out of 5 ratings

P

Pascal

Eleneo

Reviewed on 12/15/2022

Benjamin works conscientiously, with thought, and produces reliable results. We hired him for the implementation of a landing page, the creation of a mailing scenario, and a review of paid referencing. We are satisfied with all three aspects.
C

Carlos

Motorcycle Circus

Reviewed on 10/12/2022

Excellent professional. Very competent, fast, and proactive. Very pleasant too.

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Education

  • Master in Digital Project Management
    Ican Design
    2017

Skill set (26)

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