Benjamin Hermitte

Google Ad Manager Director with advanced expertise in managing, optimizing, and monetizing advertising inventory through the Google Ad Manager platform. Responsible for defining programmatic strategy, managing advertising revenue, handling SSP/Ad Exchange partners, and supervising technical and sales teams. Solid experience in yield management, performance analysis, and implementing automation projects to maximize campaign efficiency and overall profitability.

Tracking Manager Google Tag Manager, specializing in the implementation, management, and optimization of tracking tags for complex digital ecosystems. Expertise in advanced configuration of Google Tag Manager, Google Analytics, and third-party measurement tools to ensure accurate tracking of performance, conversions, and user journeys. Ability to collaborate with marketing, data, and development teams to ensure the reliability of collected data, improve decision-making, and support growth objectives through a robust and scalable tracking strategy.

Google Ad Manager specialist for key accounts, with extensive experience in structuring, managing, and optimizing large-scale campaigns. Expertise in managing large volumes of inventory, coordinating with premium partners (SSPs, DSPs), and advanced performance analysis to maximize advertising revenue. Ability to define tailor-made strategies, ensure rigorous KPI monitoring, and collaborate closely with marketing, sales, and technical teams to meet the complex demands of key clients.