About Benjamin
French
Native or bilingual
Spanish
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English
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Experience
- ATOSDirector - Google Ad Manager for Key AccountsCONSULTING AND AUDITSMay 2024 - Today (2 years and 1 month)Toulon, FranceGoogle Ad Manager Director with advanced expertise in managing, optimizing, and monetizing advertising inventory through the Google Ad Manager platform. Responsible for defining programmatic strategy, managing advertising revenue, handling SSP/Ad Exchange partners, and supervising technical and sales teams. Solid experience in yield management, performance analysis, and implementing automation projects to maximize campaign efficiency and overall profitability.
- Sharp Electronics GmbHGoogle Tag Manager Tracking Manager for Google Ads (SEA)ENERGY AND UTILITIESJanuary 2023 - February 2023 (1 month)Google Tag Manager Tracking Manager, specializing in the implementation, management, and optimization of tracking tags for complex digital ecosystems. Expertise in advanced configuration of Google Tag Manager, Google Analytics, and third-party measurement tools to ensure accurate tracking of performance, conversions, and user journeys. Ability to collaborate with marketing, data, and development teams to ensure the reliability of collected data, improve decision-making, and support growth objectives through a robust and scalable tracking strategy.
- HavasGoogle Ad Manager Management for Key AccountsDIGITAL AND ITJanuary 2023 - December 2023 (11 months)Google Ad Manager management specialist for key accounts, with solid experience in structuring, managing, and optimizing large-scale campaigns. Expertise in managing large volumes of inventory, coordinating with premium partners (SSPs, DSPs), and advanced performance analysis to maximize advertising revenue. Ability to define tailor-made strategies, ensure rigorous KPI monitoring, and collaborate closely with marketing, sales, and technical teams to meet the complex requirements of key account clients.
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Education
- Master 2 Digital Marketing (France Campus)Skema Business School2017
- Master 1 at Skema Business School (USA Campus)Skema Business School2015
Certifications
- Google Ads Search CertificationGoogle2017
- Google Ads Display CertificationGoogle2017