About Benjamin
French
Native or bilingual
English
Fluent
Experience
- IntermarcheUX ResearcherRETAIL (LARGE RETAILERS)March 2024 - May 2024 (2 months)Paris, FranceContext.Qualitative research conducted within the InterMarché France Data Factory aims to analyze the experience of Data Analysts in detail.The initial context suggests a diversity of tools used within the Intermarché Data Factory, which may lead to interoperability challenges.One hypothesis is that the specific search for crucial tables potentially poses problems of autonomy and data accessibility.Responsibilities.Understand the motivations of Data Analysts, their points of appreciation, and identify opportunities to optimize their work environmentDefine the tables considered essential in their daily workExplore the understanding of the tools used and the associated expectationsDeliverables.Qualitative Research PlanInterview ProtocolInterview TranscriptsResearch PresentationTechnical Environment.Figjam, Teams, Chat GPT
- DécathlonDesign System DesignerSPORTSMay 2023 - March 2024 (10 months)Paris, FranceContext.As part of the global brand identity redesign for Decathlon, the French sports brand is building a new global Design System.With a desire for homogenization and consistency, integrated into the Customer Growth team, I am responsible for co-building the Design System for all Decathlon emails, whether relational, transactional, or marketing.Responsibilities.Help CRM managers pilot their campaigns by following common guidelines.Build upon the design vision and the new brand identity.Reduce the gap between creative teams.Manage email assets globally.Strengthen the brand's new global positioningDeliverables.Summary of CRM Leaders' needsEmail Content HierarchyDesign of Email Design System ComponentsAdaptive Component Design (Mobile / Desktop)TemplatesUI Kit PlaybookTechnical Environment.Figma, FigJam, Jira, Airtable
- Bouygues TelecomProduct DesignerTELECOMMUNICATIONSJuly 2022 - May 2023 (10 months)Paris, FranceContext.Bouygues Telecom wishes to implement the Algolia API to improve the search experience and search results on its B2C website.The search experience and results display require a complete overhaul to improve result relevance, reduce unsuccessful searches, and align the solution with the UX standards of high-performing e-commerce sites.Responsibilities.Meet customer and prospect expectations in terms of ergonomics, interaction, and fast, relevant searchServe the business objectives of the Sales & Support teams by optimizing conversion and engagementDeliverables.RoadmapSummary of UX NeedsWorkshop: Affinity Diagram and Feature PrioritizationMobile-first Design: Search Engine & Results PagePixel-perfect Prototypes & Implementation TrackingTechnical Environment.Testapic, Algolia API, Miro, Figma
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Education
- Master UX DesignL'Ecole Multimédia de Paris2020
- Master Design & Digital StrategyEcole des Métiers Artistiques de Montpellier2017