Benjamin Hayes

SEO:

- Content and meta creation and integration

- Technical optimizations

- Internal linking and backlink strategy

Data:

- Compliance with Law 25 and GDPR

- Creation of advanced reporting on Lookerstudio, Google Sheet, and Google Analytics 4

- Conversion tracking on Google Ads, DV360, Facebook platforms...

- Complete Google Analytics 4 setup

- Training on GA4 and Lookerstudio platforms

- Campaign creation on Google Ads, DV360, and Campaign Manager platforms

- Datastudio reporting creation

- Implementation of strategies adapted to client needs

- Campaign optimization to maximize conversions

- Implementation of strategies and third-party tools to improve traffic quality

- Client consultation and results monitoring

Affiliate marketing:

- Promote Conforama's affiliate programs through Europe (France, Spain, Portugal, Italy, Switzerland)

- Develop a strong partnership with our Affiliate Network partner

- Engage Conforama's publisher community

Retargeting:

- Set up and optimization of Display & Emailing campaigns in South Europe

- Omnichannel and acquisition campaigns with Criteo.

Search:

- Campaign management on Qwant & Google Shopping with CSS

Display:

- Internalization of trading desk with Display & Video 360 and Campaign Manager

- In charge of the creative process to ensure compliance with digital expectations

- Ad serving, reporting & optimization of programmatic campaigns

Social Ads:

- Set up of performance & acquisition campaigns on Facebook network

Other:

- Attribution reporting, tagging plan, feed optimization, web analytics tool setup, contract negotiation, monetization management, emailing acquisition, CSS, partnership, omnichannel cashback, personalized promo code.