Freelancer profile translated to English.
Back to original languageAbout Benjamin
Lead Generation Expert 🚀 | I generate ultra-qualified leads on Google & Meta
CRO & Webflow Expert ⚡️ | I develop ultra-fast Webflow sites designed to triple your conversion rates
+60 clients supported : EDF, Groupe Verlaine, Hellio, Tryba, Ohm Énergie, Ensol… and other market leaders.
👉 Divide your acquisition cost by 3 and multiply your advertising revenue by 6!
Average result observed on €50M invested in Google & Meta Ads over 8 years
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CLOZRLeadgen & Acquisition Consultant SaaS (CLOZR – B2B Real Estate CRM)SOFTWARE PUBLISHINGJuly 2025 - Today (1 year and 1 month)Dubaï, United Arab EmiratesCLOZR: Next-generation CRM for real estate sales teams, no-code integration, and advanced automation.
- Structuring Google Ads acquisition strategy: ultra-precise targeting, ad creation, dynamic landing pages, automatic lead scoring, automated nurturing.
- Product-led CRO journey deployment: UX/UI optimization, intelligent forms, 3x free trial rate, +330% demos booked in 90 days.
- Development of a multi-offer mini-site and industry-specific content: accelerating the sales pipeline, customer feedback integrated into the funnel.
- Close support for sales and product support teams: real-time qualified lead transfer, sales coaching, closing rate analysis.
- GROUPE VERLAINEDigital Acquisition Director (Retail Leadgen, PV, PAC, ITE, PERGOLA, CARPORT, CLIM)ENERGY AND UTILITIESJune 2025 - Today (1 year and 2 months)Issy-les-Moulineaux, FranceGroupe Verlaine is the French leader in global energy renovation: photovoltaic panels, exterior thermal insulation (ITE), heat pumps, air conditioning, LED lighting, solar pergolas, solar carports.
- Orchestration of the largest acquisition machine in the sector: mapping & reverse engineering of 100+ competitors, instant adaptation of the best offers on Google & Meta.
- Creation, launch, and management of +60 SEA/Social campaigns across 6 verticals: +15,000 leads/month, CTR up to 12%, CPC below the national average, record qualified appointment bookings for each offer.
- Continuous development of a custom digital ecosystem: ultra-fast websites and 20+ landing pages, gamified forms, automated scoring; 2.4x overall conversion rate in 6 months.
- Industrial SEO: massive deployment of local pages and product guides, +110% organic traffic, non-paid lead generation.
- Advanced analytics and attribution management: full funnel tracking (GTM, CRM), micro-segmentation, live reporting for the Board of Directors.
-> Result: Groupe Verlaine, #1 in ad volume, leads, and digital ROI in France across all its verticals. - HELLIOAcquisition & CRO Consultant (Hellio Solutions – Solar & Heat Pump Leadgen)ENERGY AND UTILITIESSeptember 2024 - Today (1 year and 11 months)Paris, FranceHellio Solutions (High-end solar panels and heat pumps.)
- Expert management of Google Ads campaigns: fine segmentation, ad and extension A/B testing, automatic lead scoring to maximize ROAS.
- Full funnel CRO optimization: landing page redesign, ultra-fast interactive forms, streamlined user journey: 2.7x conversion rate, 50% lower CPL.
- Direct generation of +€3M in revenue for the solar offer in 6 months.
- Operational support for remote sales teams: qualified lead transfer, optimized call scripts, conversion tracking up to closing.
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Education
- Ipesup2017
- Institution Sainte Marie d'Antony2014