About Benjamin
French
Native or bilingual
English
Native or bilingual
Experience
- AnonymeLinkedIn Ghostwriting Architecture CoachARCHITECTURE AND URBAN PLANNINGMarch 2024 - Today (2 years and 4 months)🏢 Context:Coach for architects (time management, stress management, profitability)Recent launch of the program.❌ Problem:Little traffic, few posts, lack of consistency in strategy.Need to work on ideas with a LinkedIn Ghostwriter.🤛 Action:- LinkedIn profile redesign- LinkedIn content strategy- 1-hour meeting per week for analysis, ideation, and correction3 posts per week, 1 targeted lead magnet (+500 likes +1200 comments +1200 followers in 2 weeks)🎯 Results:From 1800 to 4200 followersSuccessful coaching launch (+10 three-month coaching packages),Proposal for a training module within an organizationVery smooth LinkedIn ghostwriting collaboration
- OklimaCopywriting Carbon Management Article OklimaENVIRONMENTALJuly 2024 - July 2024🏢 Context:Oklima wants to write an article for its blog aimed at CSR managers and committed investors.❌ Problem:Complex subject (carbon sequestration), need for technical writing, visuals, and graphics to facilitate reading.🤛 Action:SEO article writing, co-writing with the team, in-depth bibliographic research.Organization of tags and Title🎯 Results:Top 3 in Google searches for a transactional keyword.Regular leads from this page.
- Shelby ColeGhostwriter Newsletter English CoachEDUCATION AND E-LEARNINGOctober 2023 - December 2023 (3 months)🏢 Context:An English coach wants to retain her former clients and provide regular updates via newsletter.❌ Problems:Difficulty taking action.No clear strategy (platform choice, formats...)Need for visibility.🤛 Actions:Jointly preparing the format that matches her personality and market demands.Fun format (picture of her dog to introduce a "memo" format, light and humorous writing)Preparation of LinkedIn posts to drive traffic to the newsletterGetting started with the Substack tool.🎯 Results:+60% open rate on her first 3 newsletter editions as a GhostwriterFull autonomy for subsequent ones.Maintenance of a good open rate and regularity thanks to an adaptable format.5/5 on Trustpilot.
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Education
- Master of Business DevelopmentPPA Business School2021