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Description

Co-founder of Growth-France.fr the first Slack community of Growth hackers in France.

Also Co-founder of germinal.io, a real high-frequency testing laboratory.

Do not hesitate to contact me!

Languages

French
Native or bilingual
Arabic
Conversational
English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Paladeen
Growth Hacker
TECH
October 2016 - Today (9 years and 8 months)
Paris, France
- Lead Generation (Email scrapping with ruby), Viral Loop
- Traffic Management (funnel assessment, poll etc.) (google analytics, hotjar).
- Email Management (mailchimp integration) and conversion analysis
- Created Website (wordpress)
Traffic acquisition Lead generation Ruby Google Analytics
Lafarge
Senior Marketing Analyst
RAW MATERIALS INDUSTRY
December 2013 - June 2016 (2 years and 6 months)
Paris, France
Webmarketing :
• . Worked on the Lafarge retail web platform : Customer Acquisition, retention, referral
• Traffic management and analytics

Commercial Strategy
• Descriptive analysis : Implemented Qlikview and carried out data analysis to understand market share and market price. Performed supply demand and market size forecast analysis.
• Drafted Marketing Plans

Business Development
• Carried out preparation of justifications documents for EXCOM members (detailed backup write-up, financial models and Value added proposition) to confirm viability business initiatives and key considerations for their implementation.
• Drafted and successfully submitted Business Plan for CAPEX Investment requests (USD 3m).

Product Development
• Project leader on 4 products launches. Ebitda impact USD +10m
o Conducted market research, analysis, market survey and customer insights.
o Defined strategy for the product, price positioning and the route to market
Marketing strategy Webmarketing Webmarketing strategy
Lafarge Trading
Competitive Intelligence Analyst
RAW MATERIALS INDUSTRY
July 2013 - December 2013 (6 months)
Zürich, Switzerland
- Helped top Management identify strategic opportunities in the Middle East
and West Africa
- Drafted comprehensive country reports - political, economic, security, logistics and market analysis and supply demand analysis – as a basis for business development
Business strategy Marketing

Alexia

ATOMS

Reviewed on 4/14/2017

I still enjoy working with Benjamin, whom I regularly consult for web missions! I particularly recommend him for mission follow-up and his responsiveness.

Account deleted

Reviewed on 4/10/2017

Thank you Benjamin. You were attentive and adapted to the uncertainties related to a startup with patience and professionalism. Hoping to collaborate together again.

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