Benjamin Fauvel

Social Media Art Director, I have been evolving for several years in the luxury/fashion/beauty universe, between creation, production, and content strategy. I built my experience at Galeries Lafayette, BAZARCHIC, AMI Paris, Zadig&Voltaire, and BUREAU TARDY, with an international dimension (Berlin/Rome), overseeing areas from social media management to video production, influencer marketing, and team coordination. Today, I am self-employed as a freelance Art Director, and I also work with ZIONSAY. I assist brands and institutions with Social Media Art Direction, video concept creation, content strategy (incl. AI), and production, from idea to delivery. Clients: Fondation Louis Vuitton, Ba&sh, Versace, Jumeirah, SO/ Paris, Livy, Phyto Paris, Lierac

Deployment of Owned, Earned, Paid strategy in France. Management of the Instagram account & Support for TikTok, Pinterest accounts. Editorial planning, publication, moderation. Coordination with cross-functional teams: Art Direction, Marketing, Purchasing, Visual Identity, Events, and Partnerships. Identification and activation of influencers. Content Production of videos with logistical supervision: model castings, picking, budget management, contracts, booking. Management of agencies and creative partners. Video editing. Brand Performance. Measurement and analysis of KPIs with reporting. Market research: Fashion, Beauty, Gourmet. Management of Instagram, Facebook, X, and Pinterest accounts. Engagement, content creation, contests, publication, and scheduling via FaceLift - Jira. Performance and general KPI analysis via Adjust - Google. Social media planning and maintenance of a backward planning, budgeting. Management of a portfolio of about twenty influencers (nano, micro, and macro) via Stellar. Briefing + Monthly and campaign reporting.

Pop-up store management - Rooftop GL. Sales to an international high-end clientele. Material expertise: leathers - textiles.