Freelancer profile translated to English.
Back to original languageAbout Benjamine
I am Benjamine, founder of « BC Studio », an independent image art director.
Former Image Art Director at Lacoste, I now collaborate with brands and agencies to create strong, contemporary, and meaningful visual universes.
My approach is deeply guided by image and storytelling: each project is conceived as a global narrative.
I bring these universes to life through beautiful, bold, and impactful images, supported by contemporary storytelling, combining aesthetics, artistic sensibility, and innovation, with particular attention to detail, coherence, and quality of execution.
I also develop visual projects assisted by AI, considered as a true creative tool in its own right, allowing for the exploration of new visual languages and the expansion of possibilities.
I work at the intersection of image art direction, branding, and visual identity, in close connection with brand strategy, positioning, and desirability.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Rennes (up to 50km)
Experience
- LACOSTEBrand Image CreativeJanuary 2019 - June 2021 (2 years and 5 months)Île-de-France, FranceSUPERVISION OF ALL STILL LIFE SHOOTINGS °Footwear - apparel - accessories - licensing - collaborations ... usage : Digital / Retail / Pr / In - Store- Iconographic research- Concept definition- Art direction and scenography- Talent selection (photographers / Set Designers ...)- Post production : Editing & image selection, retouching brief and follow-up, asset delivery. PHOTOGRAPHY & ART DIRECTION- Mood Imagery Photographer on location (Lookbook shootings).- Still Lifes Photographer on location (Lookbook shootings).- Iconographic research, mood-board creation.- Art direction and execution of the bi-annual sports editorial.
- STUDIO SOUSSOULI - PATTERN DESIGN STUDIOFounderARTS AND CRAFTSSeptember 2014 - January 2019 (4 years and 4 months)Île-de-France, France- Art direction.- Iconographic research (trends - mood-boards).- Pattern creation.- Colorimetry.- Scenography. CLIENTS : Kidswear Womenswear Homewear
- Showroom Stéphane PonceletContent ManagerJanuary 2018 - December 2018 (11 months)°Poncelet Showroom (international distributor of designer labels) °Neo Family (Conscious clothing boutique for responsible consumers) Responsible for digital content creation. _Competitive intelligence _Trend monitoring _Mood-board development _Set Design _Marketing content production for social media _Community management _Newsletters _Company blog creation and management
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Education
- Visual Communication / Graphic DesignAcadémie Charpentier2006Communication - Visuelle / Design graphique
- Specialization Year, Textile DesignEcole Conte2007Année de spécialisation, Design Textile