Freelancer profile translated to English.
Back to original languageAbout Benjamin
Manager with over 15 years of experience in marketing and communication. A career built both client-side and agency-side with solid experience in designing and implementing 360° communication campaigns. A career that includes managing multidisciplinary teams, handling significant budgets, and developing innovative strategies to drive business and brand growth. Today, as a consultant, I support you in B2B or B2C to:
- build and manage your 360° communication plan
- organize media planning and execute media purchases (online and offline)
- operate your paid search (SEA), social media advertising (SMA on Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube) and PAID digital campaigns (programmatic, VOD, replay TV, CTV, DOOH)
- track and organize the monitoring of your digital performance using analytics tools (GA4, Matomo, Piano)
English
Native or bilingual
Spanish
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Benjamin Devillard360 Communication Consultant, Media Planner and Digital MarketingDIGITAL AND ITOctober 2023 - Today (2 years and 8 months)Bordeaux, FranceManager with over 15 years of experience in marketing and communication. A career built both client-side and agency-side with solid experience in designing and implementing 360° communication campaigns. A career that includes managing multidisciplinary teams, handling significant budgets, and developing innovative strategies to drive business and brand growth. Today, as a consultant, I support you in B2B or B2C to:- build and manage your 360° communication plan- organize media planning and execute media purchases (online and offline)- operate your paid search (SEA) and social media advertising (SMA on Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube) campaigns- track and organize the monitoring of your digital performance using analytics tools (GA4, Matomo, Piano)Clients: agirc-arrco, CCMO Mutuelle, Mutuelle 403, Lebara, Rétif, RunnrZ, Villas Melrose (Hexaom Group), Shark Helmets
- RunnrZ (Everglow)Part-time CMOSPORTSJanuary 2024 - Today (2 years and 5 months)Bordeaux, FranceRunnrZ is a free mobile application that generates personalized routes based on your location, disrupting the practice of running, walking, and cycling. As a partner, I manage marketing and communication initiatives:• PAID digital acquisition• Growth Strategy• Partnerships (brands/companies)• Development of the advertising network
- La Compagnie HyperactiveHead of Media & Traffic DepartmentDIGITAL AND ITJanuary 2017 - October 2023 (6 years and 9 months)Bordeaux, FranceDevelopment and management of the traffic and media team. Supporting clients in building their B2B or B2C communication strategy (offline & online media buying, direct marketing, SEO, and Community Management). A 3-year gross profit increase of +104% for the department.- Senior Media Planner- Webmarketing & Analytics Expert
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Education
- Master's degree in Sports Economics and ManagementUniversité Paris-Dauphine2007
Certifications
- Google AdsGoogle2020
- Growth Hacking, Growth MarketingMantra (formerly GrowthMakers)2024