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Benjamin DécheletteBD

Benjamin Déchelette

Business Developer

€550/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

Senior commercial with over 10 years of experience in business development, complex sales, and team management in demanding, performance-oriented environments.

I have experience in both high-volume retail at Decathlon and the SaaS/PropTech world at Matera, where I handle full, high-value sales cycles. This dual experience allows me to have a very operational approach to sales, combining commercial performance, process structuring, and relationship excellence.

Over the last few years, I have generated over €1.1M in ARR, while being among the company's Top Sales Performers for 3 consecutive years.

Today, I support companies that wish to:

- accelerate their business development,
- improve their closing performance,
- structure their sales processes,
- strengthen their acquisition and conversion,
- benefit from a senior profile capable of being quickly operational.

Areas of Expertise:
- Complex B2B / SaaS Sales
- Closing & Commercial Negotiation
- Full Sales Cycle Management
- Prospecting & Business Development
- Pipeline Structuring & CRM (HubSpot)
- Sales Management & Coaching
- KPI & Performance Monitoring
- Customer Relationship & Consulting Approach

Some Achievements:
- +€1.1M ARR generated
- Top 3 sales representatives for 3 years
- Management of teams up to 20 people
- Management of profit centers up to €9M in turnover

What I Bring:
- A strong results-driven culture
- Excellent adaptability
- A field-based and pragmatic approach
- A high level of autonomy
- The ability to quickly build trust with clients and teams

Available for roles in:
Account Executive
Business Development
Closing
Sales Structuring
Sales Management
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • Matera
    Account Executive
    REAL ESTATE
    May 2022 - Today (4 years and 3 months)
    Lyon, France
    • Business development of Matera's offering with co-owners in a SaaS/PropTech environment.
    • Full sales cycle management: prospecting, qualification, product demonstration, contractual negotiation, and closing.
    • Client support on complex projects involving multiple stakeholders and long decision cycles.
    • Building and managing a structured sales pipeline via HubSpot with precise KPI tracking and sales forecasting.
    • Top 3 company sales representatives for 3 consecutive years.
    • Over €1.1M in ARR generated.
    • Contribution to the improvement of sales processes and sharing of best practices within the sales teams.
    • Strong ability to build trust with clients and defend a value proposition with a strong consulting dimension.
    Sales Negotiation Business Development Sales Funnel Complex Sales SAAS
  • Decathlon Part-Dieu
    Fitness Department Manager
    RETAIL (SMALL BUSINESS)
    November 2020 - May 2022 (1 year and 6 months)
    Lyon, France
    • Operational and strategic management of the Fitness department within the Decathlon Part-Dieu store.
    • Management of an annual turnover of €3.5M.
    • Management of a team of 9 employees with daily motivation, individual follow-up, and managerial support.
    • Analysis of commercial performance and implementation of corrective actions to achieve growth objectives.
    • Optimization of customer experience, product availability, and merchandising performance.
    • Coordination of commercial and seasonal operations in a high-volume environment.
    • Development of team skills and improvement of employee engagement.
    Team Management Organizational Efficiency Business Development Profit Center Management Recruitment
  • Decathlon Bron
    Hiking Department Manager
    RETAIL (SMALL BUSINESS)
    April 2017 - November 2020 (3 years and 7 months)
    Bron, France
    • Operational and strategic management of the Hiking department within the Decathlon Bron store.
    • Management of an annual turnover of €9M.
    • Management of a team of 20 employees with daily motivation, individual follow-up, and managerial support.
    • Analysis of commercial performance and implementation of corrective actions to achieve growth objectives.
    • Optimization of customer experience, product availability, and merchandising performance.
    • Coordination of commercial and seasonal operations in a high-volume environment.
    • Development of team skills and improvement of employee engagement.
    Profit Center Management Team Management Recruitment Training Organization and Priority Management

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Education

  • Business / Corporate Communications
    ISCOM Lyon
    Business / Corporate Communications

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