Benjamin David

Context: Started with a two-week test phase, extended due to positive results. Objective: Generate QTrack installations for French DNVBs (fashion, cosmetics, food) using Shopify x Klaviyo.

What I did:

Outgoing cold calls to a list of over 350 qualified contacts (CMOs, Heads of E-commerce, Founders) via HubSpot

Managed prospecting independently, without outsourcing

Provided call recordings to improve the sales playbook

Sent post-call follow-up emails with Shopify installation links

Monitored installations in real-time

Results: 8 installations achieved against a target of 6, mission extended beyond the initial test phase.

Stack used: HubSpot, Shopify App Store, Klaviyo (product knowledge)

As an Account Executive (AE) for the French market at a world-renowned tech company, I managed over 150 SMB and Mid-Market clients with $1.5M in ARR. I contributed $1.7M in new ARR through expansion, cross-sell, and upsell this year, consistently exceeding sales targets. I handled the complete sales cycle, from initial contact to closing, optimizing client efficiency. Through in-depth market analysis, I identified emerging trends and cross-sell/upsell opportunities, improving pipeline quality. My performance was recognized with a distinction among the top 3 EMEA Expansion AEs for Q3-Q4 2023 and Q1 2024.

As a Sales Development Representative (June 2022 - May 2023), I developed the pipeline by prospecting new clients through lead generation, social selling, cold calls, and emails. I consistently exceeded 100% of monthly quotas and KPIs. My performance earned me the title of Top Performer France with the fastest promotion to AE in EMEA (10 months).

I had the opportunity to structure the entire sales process from its inception. I designed and deployed a prospecting strategy tailored to our target market, combining outbound and inbound approaches to maximize customer acquisition.

I also implemented the necessary sales tools to support our growth: CRM, automated prospecting sequences, sales intelligence tools, and activity reporting. Thanks to these tools and methods, we were able to improve our efficiency and gain better visibility into the sales pipeline.

On a daily basis, I was involved in all stages of the sales cycle: active prospecting (cold emails, cold calls, social media), lead qualification, conducting product demonstrations, negotiation, and closing. My role was both operational and strategic, contributing directly to revenue while laying a solid foundation for the future sales team.