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Benjamin CoulangeBC

Benjamin Coulange

Executive Consultant/Trainer

€500/day
Rouen, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

Director of Development and Independent Consultant Expert in Business Strategy and Entrepreneur Development

With over 13 years of experience in business development and strategic support, I specialize in defining and implementing effective business strategies, creating high-performing remote sales forces, and optimizing sales processes and training. My background includes significant achievements as a development director and independent consultant, providing innovative and tailored solutions to companies across various sectors.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • FORMALIVE
    DEVELOPMENT DIRECTOR
    EDUCATION AND E-LEARNING
    March 2021 - Today (5 years and 3 months)
    Rouen, France
    - Define the company's overall sales strategy in collaboration with senior management and manage its implementation.
    - Implementation of a 100% remote sales force.
    - Manage the teams responsible for implementing the sales policy.
    - Establish sales objectives and monitor their achievement (conversion rate / reachability / call time...)
    - Create supports, processes, and training adapted to the sales department (R1 and R2 sales scripts, objections, appointment setting...)
    - Participate in marketing: campaign feedback, traffic acquisition, targeting (SEO-SEA...) statistical analysis (CPC, CPL...), creation of market-adapted offers + launch strategy.
    Team Management Training Business Strategy Sales Strategy Marketing Lead Generation Qualiopi Support
  • VSC CONSEILS
    Independent Consultant: Expert in Entrepreneur Support and Strategic Development
    CONSULTING AND AUDITS
    March 2015 - Today (11 years and 3 months)
    Rouen, France
    V.S.C. Conseils: Since 2013 to present (9 years) Independent Consultant: Expert in entrepreneur support and strategic development

    - Audit of client structures
    - Training in business development and management
    - Training in sales techniques and public speaking
    - Creation of a 100% remote sales force
    - Creation of quality and organizational processes
    - Recruitment and training of employees
    - Team management
    - Implementation of company strategy
    - Marketing: Campaign feedback, targeting, numerical analysis of CPLs and various acquisition rates

    Example achievement:
    - Support for a client sales force of 170 remote workers generating revenue of over €110 million in 2020
    Business Strategy Team Management Sales Training Training Sales Management Call Center Remote Training Recruitment Remote Work Training Center

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Education

  • BTS NRC
    BUSINESS SCHOOL
    2009
  • Public Speaking Training Certificate
    Formalive
    2024
    COMPRENDRE LA DYNAMIQUE DE LA COMMUNICATION TIRER PARTI DU PITCH ARGUMENTER DE MANIERE EFFICACE CONSTRUIRE UN PLAN STRUCTURE UTILISER DES EFFETS PERSUASIFS MAITRISER LES MECANISMES VOCAUX CONTROLER SES GESTES PRENDRE POSSESSION DE SON ESPACE TIRER PARTI DE SON REGARD ANTICIPER LES FACTEURS DE STRESS APPRENDRE A GERER SON STRESS

Skill set

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