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Benjamin De LaraBD

Benjamin De Lara

SEO SEA Consultant | SEO Netlinking | SEO Audit

€600/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

🙋🏻‍♂️ Former SEO SEA Consultant for large groups as an advertiser
📈 Performance and business-oriented consultant, not just technical
✅ Agency-level quality of service
📝 Over 10 years of experience

Welcome to my Malt profile!

With a performance-oriented vision, I know how crucial your website's visibility is for your business. For mission success, I believe it's fundamental to understand the client's business problem before diving into the technical aspects, which is often overlooked.

As an SEO SEA consultant, I bring my technical expertise in SEO/SEA (Google Ads) to improve your traffic. I have worked as an SEO SEA expert for major brands like Optic 2000 and Norauto, as well as for SMEs.

I support clients of all sizes with their projects: large groups or SMEs with any type of budget.

If your goal is to optimize your natural referencing (SEO) or improve the performance of your Google Ads (SEA) campaigns, you've come to the right place.

I am the SEO consultant and media buying expert you need!

SEO Missions

.Conduct SEO audits and develop a comprehensive action plan for your natural referencing (semantic audit, on-site and off-site audit)
.Study of your high-potential keywords
.On-site SEO: title tags, meta descriptions, H1s, internal linking
.Off-site SEO: management of your netlinking campaigns

SEA Missions

.In-depth audit of Google AdWords SEA accounts
.Monthly management of Google Ads campaigns
.Creation and management of Google Shopping feeds with Lengow or other tools

Training

.SEO Training
.SEA Training

📧 Available and responsive at: I respond to your request quickly, within a maximum of a few hours! Feel free to contact me to discuss your needs and objectives.

My goal: the performance of your project!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Boulogne-Billancourt (up to 50km)

Experience

  • Optic 2000
    SEO SEA Consultant
    E-COMMERCE
    April 2022 - April 2024 (2 years)
    Clamart, France
    Definition and management of traffic acquisition strategy via SEO and SEA levers for the group's 3 brands: Optic 2000, Lissac, Audio 2000

    • SEO: improving brand positioning on many strategic keywords
    -On-site optimizations: title and Hn tags, keywords, internal linking, structured data, page indexing
    -Netlinking campaigns to optimize positioning
    -URL redirection plan for local pages with migration from a market tool
    -Implementation of a dashboard to monitor national and local keyword positioning in organic results and on Google Maps

    • SEA (Google Ads): audit of advertising accounts, launch of new campaigns and optimization of search campaigns. Launch of Performance Max campaigns. Budget 70K/month

    • Google Shopping: feed setup with Lengow. Implementation of rules for catalog optimization. Optimization of titles, descriptions, and images.
    SEO SEO Audit SEA SEO Netlinking Lengow Google Shopping Google Ads Google AdWords Facebook Ads Traffic Acquisition Traffic Management E-commerce SEO Strategy
  • Norauto
    Marketplace Product Owner
    E-COMMERCE
    March 2021 - March 2022 (1 year)
    Villeneuve-d'Ascq, France
    • Convergence project between Norauto and ATU, a German company
    acquired by Norauto, selling on Ebay & Check24 marketplaces in Germany:
    -Analysis of Norauto and ATU's information systems
    -Business analysis for selling on marketplaces in other countries (France, Spain, Italy,
    Portugal)
    -Analysis of software solutions (Speed4trade, Lengow, ChannelAdvisor)
    -Creation of an architecture diagram
    Marketplace Product Management Project Management Digital Transformation E-commerce
  • Rexaline
    SEO / Marketplace Manager
    E-COMMERCE
    February 2020 - October 2020 (9 months)
    Paris, France
    • +70% growth in European marketplaces Y-1 (Amazon Vendor Central): France, UK, Italy, Spain
    • Opening and development of the US market (Amazon Seller Central)
    • SEO: keyword research and title tag optimization
    • Amazon Ads: launch of new campaigns and optimization of existing campaigns
    • Management of 2 people
    • Opening of new e-retail accounts (The Fragrance Shop, Notino…)
    Marketplace Amazon Ads SEO Amazon Seller E-commerce

Reviews

5.0

Out of 4 ratings

PaulP

Paul

OPS Conseil

Reviewed on 12/15/2023

Super satisfied with the SEO audit performed by Benjamin for our website. He gave us an effective and quick action plan to implement in the coming months. It should greatly improve our referencing. We've already had some positive feedback thanks to his work. I recommend him without hesitation.
A

Anne

GLOBUS LLC

Reviewed on 12/8/2023

I contacted Benjamin for an SEO netlinking service. He provided his expertise to develop the traffic for my e-commerce store. I highly recommend him!

Recommendations

FU
CC
Former user and 1 other person have recommended Benjamin

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Education

  • Grande Ecole Program
    Télécom Ecole de management
    2014
  • Master 2 Business Law
    Université Paris X Nanterre
    2011

Skill set

Categories