About Benjamin
French
Native or bilingual
English
Fluent
Experience
- Optic 2000SEO SEA ConsultantE-COMMERCEApril 2022 - April 2024 (2 years)Clamart, FranceDefinition and management of traffic acquisition strategy via SEO and SEA levers for the group's 3 brands: Optic 2000, Lissac, Audio 2000• SEO: improving brand positioning on many strategic keywords-On-site optimizations: title and Hn tags, keywords, internal linking, structured data, page indexing-Netlinking campaigns to optimize positioning-URL redirection plan for local pages with migration from a market tool-Implementation of a dashboard to monitor national and local keyword positioning in organic results and on Google Maps• SEA (Google Ads): audit of advertising accounts, launch of new campaigns and optimization of search campaigns. Launch of Performance Max campaigns. Budget 70K/month• Google Shopping: feed setup with Lengow. Implementation of rules for catalog optimization. Optimization of titles, descriptions, and images.
- NorautoMarketplace Product OwnerE-COMMERCEMarch 2021 - March 2022 (1 year)Villeneuve-d'Ascq, France• Convergence project between Norauto and ATU, a German companyacquired by Norauto, selling on Ebay & Check24 marketplaces in Germany:-Analysis of Norauto and ATU's information systems-Business analysis for selling on marketplaces in other countries (France, Spain, Italy,Portugal)-Analysis of software solutions (Speed4trade, Lengow, ChannelAdvisor)-Creation of an architecture diagram
- RexalineSEO / Marketplace ManagerE-COMMERCEFebruary 2020 - October 2020 (9 months)Paris, France• +70% growth in European marketplaces Y-1 (Amazon Vendor Central): France, UK, Italy, Spain• Opening and development of the US market (Amazon Seller Central)• SEO: keyword research and title tag optimization• Amazon Ads: launch of new campaigns and optimization of existing campaigns• Management of 2 people• Opening of new e-retail accounts (The Fragrance Shop, Notino…)
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Education
- Grande Ecole ProgramTélécom Ecole de management2014
- Master 2 Business LawUniversité Paris X Nanterre2011