Freelancer profile translated to English.

Description

I launched a brand from scratch and propelled it into theTOP 10 on Amazonin a highly competitive market, facing giants that have been established for years.

From creating product listings to Amazon Ads, from multi-country FBA logistics to international expansion (Europe, US, UK), **I managed every stage of growth**.

Result: an unknown brand became a major player, generatingover €10M in revenue.

I know what works and what doesn't on Amazon — because I've lived it from the inside, not learned it from a book.

I am NOT an agency (having tested many myself): I don't sell a "account management package" or empty reports.

I help brands that already generate significant revenue (off Amazon or on Amazon) to make Amazon a true growth engine – whether it's launching from scratch or **scaling locally and/or internationally**.

**My role is that of a strategic and operational partner**: I build the strategy with you, train your teams to manage Amazon and implement reporting and concrete actions (or help you build your internal or external team that does it), and guide them to become autonomous… **together we build a sales machine adapted to your structure and your products**.

With you, I integrate this new sales channel into your environment: reporting, VAT management, and I help you automate processes as we go (via Make or similar, or with your developers).

My approach is simple: get straight to the point, avoid costly mistakes, and maximize your ROI on Amazon. No bullshit, no empty promises, just concrete results as I have experienced them myself.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

Société confidentielle
Scaling Amazon France
January 2026 - Today (7 months)
+20% sales improvement in 6 months, growing.
Home appliance company, in a ultra-competitive niche.
Growth Marketing Amazon Marketplace Amazon
Société confidentielle
CMO
HEALTH AND WELLNESS
January 2017 - September 2025 (8 years and 8 months)
I launched a brand in oral health, starting from scratch, with the goal of penetrating an extremely competitive market dominated by very large groups. In a few years, I positioned it as #3 in France against some global players.

I built the growth strategy on Amazon myself, which allowed us to quickly reach the TOP 10 in the category, facing competitors who had been established for years with products having thousands of reviews.
This required meticulous management of product listings, SEO, Amazon Ads campaigns, customer service, multi-country logistics (FBA and MFN), but also a clear vision of how to scale step by step by activating all possible levers within and potentially outside of Amazon (Press, TikTok, etc.).

I also managed the internationalization of Amazon, which became our #1 channel worldwide, almost everywhere in Europe, and in the USA by driving all its aspects (products, pricing strategy, ads, reviews, promotional periods, supply, regulatory compliance REP & others, etc.).

Less than 12 months after creating our Amazon USA account, our revenue exceeded $1M. From scratch and just in the USA. Profitable from the first order.

Beyond (but thanks to) Amazon, I was able to open numerous online and physical channels (specialty stores, major retailers, etc.) and managed the multi-channel pricing strategy.

Concretely, I live the daily life of a founder: making strategic decisions, arbitrating marketing budgets, overcoming regulatory and technical obstacles, convincing distribution partners, and transforming a concept into a brand that generates several million in revenue.

This experience gives me a complete vision: how to make a brand and its products emerge in a hostile environment, how to scale on Amazon, and how to transform this channel into a true growth engine.
Amazon FBA Amazon Marketplace Amazon Ads Growth Marketing Branding